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Published byStewart Jacobs Modified over 9 years ago
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Posters Design and Composition Robin E. Hoffman, Faculty of Landscape Architecture Patrick Lawler, Faculty of Environmental Studies Ross Jacobs, Instructional Technology Service From Paper to Poster
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Posters Design and Composition Today’s schedule 4:05 – 4:30Design and layout 4:30 – 5:00Text composition 5:00 – 8:00Working session
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Posters Design and Composition ESF Poster & Ppt Web Sites http://www.esf.edu/its/html/training_consult.htm Poster Design, Development and Production Resources Large Format Printing Information Tips for Better PowerPoint Presentations Digital Presentation Dos and Don'ts
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Posters Design and Composition Advantages Fixed format Requires time and “construction” know- how May be difficult to transport Requires tack-up space
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Posters Design and Composition Disadvantages Fixed format Requires time and “construction” know-how May be difficult to transport Requires tack-up space
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Posters Design and Composition Essential pieces Composition and layout Text Graphs and charts Photographs Type/font style Color
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Posters Design and Composition 48” 36” Composition and layout Abstract Conclusion Top Bottom Left to Right
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Posters Design and Composition 36” 48” 3 Column layout 123 Title Big Idea Subtitle specifics provided Abstract Conclusion Methods Introduction Results
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Posters Design and Composition 48” 36” 5 column layout 123 45 Showing A Cyclical Process Abstract Conclusion
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Posters Design and Composition 36” 48” Asymmetrical layout Title Big Idea Subtitle specifics provided Abstract Conclusion Methods Introduction Results
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Posters Design and Composition Type Your choice of type, and the way you use it, plays a major role in the success of your presentation.
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Posters Design and Composition Type Avoid clichés: typeface establishes tone of poster Weight contrast: light, medium, bold Capitalization: MAY BE DIFFICULT TO READ Contrast: Maximize foreground t o background contrast
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Posters Design and Composition Develop a Type Hierarchy Title to be largest/boldest Text to be simple, easy to read Labels for table, charts and photos to be smallest Chart 4: Comparison of Seasonal Growth Patterns in Rubus
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Posters Design and Composition Color Hue: another name for color Chroma: the brightness or dullness of a color Value: the lightness or darkness of a color
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Posters Design and Composition Primary colors RedYellow Blue
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Posters Design and Composition Secondary Colors Two primary colors mixed together Orange Green Violet
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Posters Design and Composition Color Tint: color + white Tone: color + gray Shade: color + black
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Posters Design and Composition Warm Colors Exciting, advancing
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Posters Design and Composition Cool Colors Calming, receding
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Posters Design and Composition Complementary Colors Opposite on the color wheel Highest, striking contrast
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Posters Design and Composition Color Tint, tone, or shade “it down” Reduce harshness Reduce eye strain
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Posters Design and Composition Color Mono-chromatic colors: using any shade, tint or tone of one color
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Posters Design and Composition Color schemes Showing A Cyclical Process Abstract Conclusion
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Posters Design and Composition Color schemes Showing A Cyclical Process Abstract Conclusion
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Posters Design and Composition Color Website addresses: Interactive color wheel: www.sherwin-williams.com/DIY/interior/colorselect/confidence/dwc4.asp How the eye works to perceive color and the 3 properties of color: www.thetech.org/exhibits_events/online/color/eye General color information: http://www.busybrushes.com/Classroom/harmonyintro.html
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Posters Design and Composition Lost in space?
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Posters Design and Composition Portable and flexible
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Posters Design and Composition No question
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Posters Design and Composition Primary colors
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Posters Design and Composition Patrick’s turn
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Posters Design and Composition Discover the story A graphic novel Incorporating the visual and the verbal Illustration by Garth Williams, from E. B. White’s novel, Charlotte’s Web
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Posters Design and Composition Consider narrative techniques Theme Plot Point of View Setting Suspense & Foreshadowing (purpose, meaning, essence) (beginning, middle, and end) (perspective) (place) (your question)
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Posters Design and Composition SHOW. DON’T TELL. Illustration by Garth Williams, from E. B. White’s novel, Charlotte’s Web
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Posters Design and Composition When working with the text for your poster, keep the following in mind: Discover the story Use parallel structure Keep text to a minimum Create coherence Decide contextual matters Consider transitions Tell a story
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Posters Design and Composition THE END. Illustration by Garth Williams, from E. B. White’s novel, Charlotte’s Web
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