1. ELTP 6 Brands Jeremy

2. Starting UP! Value for moneytimeless Top of the rangeinexpensive Reliablefashionable Luxuriouswell-made Durablecoolsexy

3. Starting UP! Why do people buy brands? Why do you think some people dislike brands? How loyal are you to the brands you have chosen? For example, when you buy jeans, do you always buy Levi’s or Zara?

4. Which do you think is the biggest company???

5. Fact and Evidence! Brand NameIndustryBrand Value in 2003 ($ Billions) Coca ColaBeverages70.45 MicrosoftTechnology65.17 IBM`Technology51.77 General ElectricDiversified42.34 IntelTechnology31.11 Nokia, FinlandTechnology29.44 DisneyLeisure28.04 McDonald’sFood retail24.70 MarlboroTobacco22.18 Mercedes, GermanyAutomobiles21.37

6. PRE-READING ACTIVITY WHAT KINDS OF PRODUCTS WHICH YOU USE THAT COME FROM INDONESIA? WHAT KINDS OF PRODUCTS WHICH YOU USE THAT COME FROM OTHER COUNTRIES? WHY DO SOME COMPANIES MAKE LUXURY PRODUCTS ABROAD RATHER THAN AT HOME?

7. 4 Reading SKILLS! 1.Skimming : Read quickly through the text to get the GENERAL idea. 2.Scanning: Read quickly through the text to get the DETAILED information. 3.Keywords : Underline the words used to reveal the internal structure of an author's reasoning 4.Parallel Expression: Pay attention to words that mean the same thing.

8. True or False question HINTS!! 1.Do not let yourself get stumbled on the difficult vocabularies as few of them are just distractors. 2.The answers are generally in sequence. 3.Underline the KEYWORDS mentioned in the questions.

9. REVIEWING TENSES: Simple Present Tense PastPresentFuture To explain: 1.Habitual Activities (The company recruits the new employees twice a year) 2.General things or truth (The earth spins) 3.Mental activities (I assume that he is quite self centered)

10. Simple Present SubjectAuxiliary Verb Main Verb +He, She, It--reviewsThe report annually +They, We, I, You--reviewThe report annually _He, She, ItdoesnotreviewThe report annually _They, We, I, YoudonotreviewThe report annually Auxiliary VerbSubjectMain Verb ?DoesHe, She, ItreviewThe report annually? ?DoThey, We, I, You reviewThe report annually?

11. Simple Present Progressive Past Present Future To explain : 1.The activities happening now (ongoing situations) (The company is hiring many software engineers at the moment)

12. Present Progressive SubjectAuxiliary Verb Main Verb +He, She, Itis-CheckingThe report now +They, We, You I are am -checkingThe report now _He, She, ItisnotcheckingThe report now _They, We, You I are am notcheckingThe report now Auxiliary VerbSubjectMain Verb ?isHe, She, It -checkingThe report now? ?Are Am They, We, You I -checkingThe report now?

13. Exercise 1 At the moment I (work) for a cosmetics company. We offer a full range of cosmetics products and (sell) cosmetics and toiletries around the world. Our main cosmetics brand (dominate) the French market and it (do) well in the rest of Europe at the moment, too. In fact, the brand (become) more and more popular throughout the world and our market share (grow) everyday. We usually (develop) and (extend) products under our existing brand name. The brand is distinctive and (stand) out from the competition. However, this year we (create) a completely new brand of cosmetics. Am working sell Is dominating Is doing becomes grows developextend stands Are creating

14. SPEAKING (Taking parts in meeting) Asking for Opinions -How do you feel about…? -What do you think? -What’s your opinion? -What’s your view? Giving Opinions I think….. I suppose… I reckon… In my opinion… Personally,…. Agreeing That’s true! I agree Absolutely Indeed! You can say that again.. I’ll say! I couldn’t agree more! Disagreeing I see/know what you mean, but… I’m afraid I can’t agree.. Maybe, but… Making Suggestions I think we should… How about…? Why don’t we..? Perhaps we could..

15. Case Study (Writing) Write an E-mail to caferoma’s managing Director, Jeremia Agustinus. Summarise what actions you agreed to take at the meeting to solve Caferoma’s problems. Explain your reasons.