1. EDJ1 Consumer Behavior: Converging or Diverging? Eugene D. Jaffe

2. EDJ2 Introduction n This Discussion Deals with the Question of Consumer Homogeneity across Cultures. n Eugene D. Jaffe, Professor, Graduate School of Business Administration, Bar-Ilan University, Israel.

3. EDJ3 Topics of Discussion n The Globalization of Markets Assumes that Consumers Needs will Converge. n If so, this will lead to Standardized Marketing Programs.

4. EDJ4 Cultural Values: Stability vs. Change n Parents vs.Children

5. EDJ5 IMPORTANT QUALITIES IN THE EDUCATION OF CHILDREN

6. EDJ6 IMPORTANT QUALITIES IN THE EDUCATION OF CHILDREN

7. EDJ7 VALUE CHOSEN AS MOST IMPORTANT

8. EDJ8 Hofstede’s Dimensions of National culture n Values of National Culture and Consumption Patterns. n Hofstede’s Dimensions n PDI, IDV, MAS, UAI

9. EDJ9

10. 10 1 Strong Uncertainty Avoidance, Masculinity (Status) 2 Masculinity (Status) 3 New Cars x UAI; >2 cars x MAS, PDI 4 Low MASC, low UAI 5 Income, weak UAI, FEM