1. Web 2.0 Ali Ghandour Based on slides from: Clara Ko, EuropeanPWN Amsterdam

2. What is Web 2.0? January 1999, Darcy DiNucci: “The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. […] The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, […] through which interactivity happens. It will [...] appear on your computer screen, [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.

3. What is Web 2.0? O'Reilly and MediaLive International conference in 2004:O'ReillyMediaLive International –Services, not packaged software –Architecture of participation –Social media –Harnessing collective intelligence

4. Web 2.0, Wikipedia “Web 2.0 is a trend in the use of the WWW technology and web design that aims to facilitate creativity, information sharing, and collaboration among users.” Web 2.0 does not refer to an update to any technical specification, but rather to cumulative changes in the way web pages are made and used.

5. Web 2.0 Characteristics Rich user experience User participation Dynamic content Metadata Web standards and scalability Openness Freedom Collective intelligence

6. Traditional Media

7. Social Media

8. Web 2.0 Provides the Infrastructure for Innovation

9. Improving collaboration requires cultural change

10. And a personal change

11. Web 2.0 Concepts Blogging Forums Wikis Social Networks E-commerce Folksonomy = Tagging Bookmarking Syndication Instant Messaging Mashup Collaborative Software

12. Blogging Individuals broadcast ideas to like- minded people Business to broadcast latest information to stakeholders Citizen journalism Receive comments from readers Photos, videos, podcasts Micro-blogging (twitter)‏

13. Forums Online message board around one topic Discussions with posts and replies Threads are collections of posts and replies Moderators to clean up spam Software communities use forums as part of support platform

14. Wiki Collectively share and edit a body of knowledge Ongoing process of creation and collaboration Knowledge Management Wikipedia Enterprise wikis

15. Social Networking Online communities Share information Connect people with same interest Personal, Business, Political Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo Flickr, You-Tube, Slideshare, Iens

16. E-Commerce Connect seller and buyer Adds value by providing service Ebay, Amazon, Kayak, hotels.com …

17. Bookmarking Users save and share links Add meta-data Access bookmarks on any computer Rating

18. Folksonomy = Tagging Cooperative Classification Classification by users not experts Easier to find Blog posts, photos, videos, bookmarks Common problems –Spelling –Plurals

19. Instant Messaging MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype Instant updates and feedback Real-time communication Mobile-enabled Extra features: file transfer, contact lists, conferences Business use to for more efficient communication

20. Syndication Make updates come to you RSS (Rich Site Summary, Really Simple Syndication)‏ Standard format used to publish frequently updated works –Blog posts, comments, news, forum feeds, audio, video, stock market Aggregated for you by a RSS feed reader

21. Mashup Aggregates data from more than one source Often using Open API to build services from data sources e.g. Real estate data on Google map

22. Collaborative Software Google Docs Vyew Real-time collaboration on documents Change the way we work

23. Character #1: Project Manager Janet is a project manager for a project whose team is split between the Netherlands and India. The client for the project, which in the US, would like to be informed about how the project is going.

24. Character #2: Freelance Consultant Corrine is a freelance consultant with expertise in environmental law. She would like to show potential clients the extent of her knowledge. She would also like to expand her network so as to reach more potential clients.

25. Character #3: Campaign Manager Saskia is the campaign manager for a national politician. She would like to let more people know about her candidate and would like to get more people involved in the cause.

26. Questions?