1. Today’s Workplace Collapse of traditional boundaries of space & time for interactions with Customers, Suppliers, Employees Fundamental shift between management & worker –Knowledge-workers own the means of production; – intellectual capital cannot be owned, only attracted and will go where it is wanted, treated well; –symbiotic relationship Conversations are the way knowledge-workers discover what they know, share with colleagues, create relationships that define the organization, & ultimately create new knowledge. Manager's job is to create an environment that allows knowledge workers to learn and share (from experiences, other workers, customers, suppliers, business partners)

2. Learning 1.0Learning 2.0 Courses and LMS Whole range of learning technologies used to enable and support learning simulations, games, podcasts, blogs, wiki, social software GenericPersonalised Long developmentRapid development Centralised (course) development SMEs and others authoring content Training and courses (Formal learning) Informal learning (and knowledge) Off-the-job learningWorkflow/job-embedded learning Knowledge managementKnowledge sharing EmailMessaging and social networking

3. From automation to innovation automation innovation online versions of f2f courses (web-based training) CONTENT static HTML new tools: blogging wikis podcasting RSS social networking Web 2.0 Web 1.0 In the Workplace new ways of learning e-Learning 2.0 formal, instructional self-paced courses INDIVIDUAL LEARNING informal, workflow-based, embedded learning ORGANISATIONAL LEARNING CONTENT outsourced, or in-house specialists SOLUTIONS rapid dev tools, free Web 2.0 tools SMEs and others large organisations small/medium- sized orgs e-Learning 1.0 SHARING COLLABORATION SYNDICATION Niche specialists e-Learning 2.0 providers

4. Web 2.0 from the Business Side It harnesses collective intelligence of people to develop a richer user experience deriving effectiveness from the inter-human connections and from the network effects that Web 2.0 makes possible, and growing in effectiveness in proportion as people use it.

5. Web 2.0 Business Process Affects Low-barrier, available anywhere, Web- based business process mashups Allow business users to structure business information and content (folksonomies over taxonomies) Continuous, bottom-up management, and maintenance of business processes by the end-users that use them

6. Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) is the practice and method of collaboratively creating and managing tags to annotate and categorize content. Folksonomy describes the bottom-up classification systems that emerge from social tagging. In contrast to traditional subject indexing, metadata is generated not only by experts but also by creators and consumers of the content. Usually, freely chosen keywords are used instead of a controlled vocabulary. Folksonomy (from folk + taxonomy) is a user-generated taxonomy.collaborativelytagscategorize contentsubject indexingmetadata keywordscontrolled vocabularytaxonomyuser-generated

7. What connects an Organization? Ideas Discussions Websites Documents E-mails Contacts

8. Business processes exposed as Web services, turning the business process into a reusable platform Easy inclusion of external Web-friendly data sources and services into business processes Based on portable, recognized standards as much as possible Web 2.0-style collaboration (wiki-style editing, blog-style publishing, social networking, etc.) Web 2.0 Business Process Affects

9. Financial Benefits of Web 2.0 Reduce expenses Increase productivity Increase customer retention

10. Issues when Sharing Information Access and confidentiality are often crucial matters in a professional environment The openness within the Web 2.0 environment and selective access to information Team focused work and content and enabling visibility

11. Benefits of Implementing Web 2.0 A strategy for correctly using tools will make collaboration more efficient Collaboration success can occur with minimal effort/funding Champions that support incentives is mandatory Mashups turning data sources into infrastructure Social Network Tools build a Social Network

12. Understanding the needs and incentives of a target audience Don’t micromanage your social network – nourish it Management must work in establishing relationships that: –Incentives participation by all parties –Leverages existing social relationships –Encourage the target audience talking – this change is hard! –Reward the most active participants Benefits of Implementing Web 2.0

13. Design Patterns for OL 2.0

14. 1) The Web as a Platform

15. The Long Tail Small sites make up the bulk of the internet's content; narrow niches make up the bulk of internet's the possible applications. Therefore: Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.

16. 2) Harnessing Collective Intelligence Network effects from user contributions are the key in the Web 2.0 era.

17. 3) Data is the Next Intel Inside Applications are increasingly data-driven. Therefore: For competitive advantage, seek to own a unique, hard-to-recreate source of data.

18. 4) End of the SW Release Cycle- Perpetual Beta Fundamental is the shift from software as artifact to software as service that the software will cease to perform unless it is maintained on a daily basis. Users must be treated as co-developers

19. 5) Lightweight Program. Models Lightweight business models are a natural concomitant of lightweight programming and lightweight connections. The Web 2.0 mindset is good at re-use. Therefore, Cooperate, Don't Control Offer web services interfaces and content syndication, and re-use the data services of others

20. 6. Software Above the Level of a Single Device No longer limited to the PC platform Therefore: Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.

21. 7. Rich User Experiences standards-based presentation using XHTML and CSS; standards-based presentation dynamic display and interaction using the Document Object Model; Document Object Model data interchange and manipulation using XML and XSLT;XML and XSLT asynchronous data retrieval using XMLHttpRequest; XMLHttpRequest and JavaScript binding everything together."JavaScript