1. Business Research and Report Writing
Chapter 10
Business Research and Report Writing
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

2. Learning Objective 1 Distinguish between formal and informal reports.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

3. Formal Reports
May contain a title page, transmittal message, table of contents, list of illustrations, abstract, body, glossary, appendix, and reference list.
Usually written in the third person.
Use headings.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

4. Informal Reports
May consist of a title page and body or only the body.
May be formatted as a letter or a memo.
Are written in the first person.
Use headings.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

5. Learning Objective 2 Identify the types of informal reports.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

6. Types of Informal Reports
Progress
Periodic
Technical
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

7. Learning Objective 3
Identify and use the five steps for conducting research.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

8. Conducting Research Plan the research. Gather the information.
Analyze the information.
Determine the solution(s).
Write the report.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

9. Learning Objective 4 Describe the components of a formal report.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

10. Formal Report Components
Report cover
Margins
Line spacing
Headings
Internal source citations
Numbering
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

11. Learning Objective 5 List the advantages of correct report formatting.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

12. Advantages of Correct Report Formatting
Good first impression
Decreases time for the reader to gain confidence in report writer’s credibility
Improves readability
Helps the reader follow the organization of material
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

13. Learning Objective 6 Write formal and informal reports. Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

14. Formal and Informal Reports
Are normally written in the first person
Generally do not contain visual aids or material from secondary sources
Are less structured
May be formatted as letters or memos
Formal Reports
Are normally written in the third person
May contain visual aids and material from secondary sources
Have a detailed structure
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams