1. The Process Design and Supply Chain Alisa V. Brady November 16, 2015 OPS 571 OPERATIONS MANAGEMENT Professor Ziad Kassis

2. Process Design and Supply Chain – The case of Dell

3. Introduction  This project is about the process design and supply chain of Dell.  Dell makes computers, laptops and various American technology  Dell also supports and repairs its products

4. Dell’s Supply Chain Dell’s supply chain can be described as a direct model, as the company engages the consumer directly with no intermediaries, while employing the build-to-order strategy whereby the company takes direct orders with all the configurations desired from the consumer and makes order to its supplies with all the configurations so desired by the consumer, the suppliers manufactures the order to specification. Supplier Dell Customer

5. Dell’s Internal Process ORDER FULFILLMENT PROCESS This entails payment clearance, stock availability, packaging ad shipment insurance, planning and execution, plant services, purchasing, supplier selection, product delivery, receiving of payments and managing consumer relations. Dell’s entails order placement, payment clearance, supplier selection, product delivery, receiving payment and managing consumer relations.

6. Dell’s Design Approach Dell has to include in the process a long-term demand sensing mechanism to have better insight for consumers needs, so as to be able to predict market trends, changing needs and support multiple market segments. Identification of Consumers Identification of Consumers needs Obtain OrderSelect Supplier Deliver Product Receive Payment Manage Customers

7. Metric to Measure and Its Application The process can be measured through the metrics of performance both previous, current and future forecast. This can be possibly be done by the use of demand forecasting tools and planning tools, in each and every production period through the coordination of the supply chain managers and personnel with the of the major consumers who engage in the sale of their products, for they have access to information on the market from competitors and final consumers.

8. Reference Fredman, C,Dell, M.,(2006). Strategies that Revolutionized an Industry : Direct from Dell, Collins. Gartner,(2010),Dell’s transformative journey through supply chain segmentation.Case study for supply chain leaders. Available (online) at http://www.johngattorna.com/documents/Dell_Case_study_for_supply_ch ain.pdf http://www.johngattorna.com/documents/Dell_Case_study_for_supply_ch ain.pdf