2. Persuasion in Everyday Life Advertising

3. Basic Message Advertisers use this technique for selling this product by in an effort to show that they are trustworthy. This message is simple and straight forward. This advertisement is trying to get its consumers to believe that its product is so good it doesn’t need fancy advertising. How effective do you think this advertising technique is? What kind of products do you think that they like to use this for? Who would be the audience for this type of ad? http://www.youtube.com/watch?v=TZeQUxSjHwU Can you think of any other ads that use this technique?

4. Testimonial In this type of advertising companies hire famous people to sell their products in ads. Why would they do this? http://www.youtube.com/watch?v=Ipfzaq IuR34 http://www.youtube.com/watch?v=Ipfzaq IuR34 Are Michael Jordan or Drew Barrymore experts on this product? Can you think of any other ads where you have seen this technique used?

5. Bandwagon The bandwagon technique is used to persuade you to buy something because other people are using it. Often these people are portrayed as people or families that you would like emulate. Who would this advertising technique work on? http://www.youtube.com/watch?v=HC5RttEUy K0 http://www.youtube.com/watch?v=HC5RttEUy K0 Can you think of any other ads that this technique is used in?

6. Positive Appeal Positive appeal is a technique where advertisers sell you a product by selling the positive aspect of their product. http://www.youtube.com/watch?v=R9j aOROeYII http://www.youtube.com/watch?v=R9j aOROeYII Who do you think is the audience is for this commercial? Have you ever seen any other ads that use this technique?

7. Negative Appeal This advertising technique is designed to create fear in its viewers. What could happen to you if you don’t buy their product is stressed. http://www.youtube.com/watch?v=1K8 DKH7tCRU http://www.youtube.com/watch?v=1K8 DKH7tCRU Who is the audience in this ad? Can you think of any other ads that use this technique?

8. Product Comparison In this advertising technique two similar products are shown and one is shown to work dramatically better. This is a particular favorite of soap commercials. http://www.youtube.com/watch?v=lgzbhEc6 VVo http://www.youtube.com/watch?v=lgzbhEc6 VVo Who is the audience of this ad? How is the guy who is representing Apple portrayed differently from the guy representing pc? Can you think of other commercials where this technique is used?