2. mplSystems positioning and credentials Sound heritage in Contact Centre Operations and software development –Established January 1994 –Seven operational contact centres UK wide Strong Customer Base –2000 Customers across EMEA –Growing technology business A Sustainable Technology Platform –Microsoft Gold ISV Partnership –Patented Technology The Message Pad Limited mplSystems Message Pad Outsourced Services Message Pad Outsourced Services mpl Consulting

3. MashupsMashups Definition “A technique for building applications that combine data from multiple sources to create an integrated user experience” Current examples of mashups mainly consumer focused Use of external services and data sources such as Virtual Earth, RSS, Live Services etc Developed by users with knowledge of HTML and JavaScript Hosted by ISPs Definition “A technique for building applications that combine data from multiple sources to create an integrated user experience” Current examples of mashups mainly consumer focused Use of external services and data sources such as Virtual Earth, RSS, Live Services etc Developed by users with knowledge of HTML and JavaScript Hosted by ISPs

4. Enterprise Mashups Extending the mashup architecture to allow enterprise platform services and data sources to be consumed RSS Feed Web Services Platform Services Data Mashup Application CRM, ERP, BI, BPM

5. Enterprise Data Issues Enterprise data is often locked in application silos and made available through restrictive UIs It often takes time for changes to be introduced to core enterprise applications as system development is required Line of business users often build “quick and dirty” solutions using Excel or Access creating a maintenance overhead for IT teams

6. How Mashups can help Allow line of business users to create applications that can combine data from different sources with in the enterprise No need to get system development teams involved to modify core enterprise applications when business processes change Business users can create more elegant solutions for immediate business problems.

7. Limitations with Enterprise Mashups Require business or end users to know HTML and JavaScript to create mashup applications Deployment IT may not approve of an enterprise application being hosted externally by an ISP There is IT involvement for deployment of application on internal infrastructure and they may not react quickly enough to upload changes Change management

8. Solution ~ Enterprise Mashup Platforms Create a platform for developing and managing mashups in the enterprise The platform should include: A non programming interface for developing mashups Simple interfaces for consuming services and aggregating data Easy deployment facility without getting IT involved Allow changes to be managed and tracked The platform itself is exposed as service

9. intelligentContact ~ Mashup Platform A platform that has done well in the contact centre Designed for business users to quickly create applications without any knowledge of HTML or JavaScript that model a business process Allow users to create their own custom data storage as well consume platform and external services Create workflow, share data and build MI reports from data taken from the various sources Number of wizards / connectors to platforms such as Microsoft CRM 3.0 and 4.0, Dynamics NAV, Seibel CRM, SAP

10. intelligentContact ~ Application Designer

13. intelligentContact ~ Wizards

14. intelligentContact ~ Example

15. intelligentContact ~ Architecture

16. ConclusionConclusion Enterprise mashup tools must be aimed at non-technical business users They need to be easy to use Mashups should be easy to maintain / manage They should be able to expose themselves as platform services and data sources The platform should provide options for end users to manage and deploy their mashups IT teams should only have to manage the mashup platform and the core platform services that are consumed by mashups