1. © 2003 Pearson Education, Inc., publishing as Longman Publishers. 1 Chapter 24 Proposals Technical Communication, 9/e John M. Lannon PowerPoint prepared by Jimidene Murphy

2. © 2003 Pearson Education, Inc., publishing as Longman Publishers. 2 Types of Proposals  Proposals are classified according to origin, audience, and purpose  They are either solicited or unsolicited  They are internal or external  Based on audience needs, there are planning proposals, research proposals, and sales proposals

3. © 2003 Pearson Education, Inc., publishing as Longman Publishers. 3 Elements of a Persuasive Proposal  A forecasting title  A clear understanding of the audience’s needs  A clear focus on benefits of the proposed action  Honest and supportable claims  Appropriate detail  Readability

4. © 2003 Pearson Education, Inc., publishing as Longman Publishers. 4 Elements of a Persuasive Proposal  Convincing language  Appropriate visuals  Accessible page design  Supplements that are tailored to a diverse audience  Proper citation of sources and contributors

5. © 2003 Pearson Education, Inc., publishing as Longman Publishers. 5 Model for a Proposal Introduction Plan Works Cited Conclusion

6. © 2003 Pearson Education, Inc., publishing as Longman Publishers. 6 Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.ablongman.com/lannon.