1. EDSGN 100 Sec 4 Team 7 Connor Schaeffer, Eric Hill, Zachary Zimmerman, Spencer Brought

2. Table of Contents  We recognize the need to be…  The problems to fix are…  References  Design ideas  Design analysis  Final design  Summary and Conclusion

3. Making the World a Cleaner and Safer Place http://en.wikipedia.org/wiki/Disposable_camera http://www.kodak.com/eknec/PageQuerier.jhtml?pq- path=4213/6170&pq-locale=en_US

4. A new market in a more elderly age group could increase sales  Largest generation  Good target group because of simplicity of camera and want of ease

5. After polling we found many problems with the current design  Use Film advancement wheel View finder Picture indicator Ergonomic

6. Legend ABigger Advancement Wheel BEasy Tab Advancement CMotorized Advancement DPull String Advance EButton Wind FBigger Viewfinder w/ Adjusted Magnification GDigital Display on Back HLonger Viewfinder IDisplay Remaining Picture Numbers Digitally JVoice Reminder KHUD Display of remaining Picture Numbers Inside Viewfinder L Put Larger Picture Remaining Dial on Back of Camera with Distinct Arrow MIncrease Size of Shell NMore Defined Hand Grips OWaterproof Shell PSmaller Battery QWristband RLarger Capacitor for Brighter Flash SZoom Feature TFlash Request Indicator Light UPicture Timer

7. Design Matrix Concept Variants CriteriaABCDEFGHIJKLMNOPQRSTU Ref. Ease of Handling0000000-0000++00+00000 Ease of Use++++++++00000000000000 Ease of Manufacturing00-000-0---0+--+0--000 Durability000000-0000000+0+000-0 Simplicity for User++++++00++++0000+00+00 Logical for company+++00+00+-0+++00000000 Pluses3332231121123211300100 Sames3324433432443145355556 Minuses0010002113100110011010 Net33222301 -2-2 0231013 1 -1 Rank113331322431134312212 Continue?YYNNNYNYYNNYYNNNYNNYN

8. Weighted Matrix Concepts ABFHI CriteriaWeightRating Weighted Score Rating Weighted Score Rating Weighted Score Rating Weighted Score Rating Weighted Score Ease of Handling15%3.45 3 3 2.3 3.45 Ease of Use25%3.75 4 1 4 1 3 4 1 Ease of Manufacturing15%3.45 3 4.6 3.45 2.3 Durability5%3.15 3 3 3 2.1 Simplicity for User30%4 1.2 4 4 4 4 Logical for company10%3.3 3 3 3 3 Total Score3.33.553.73.153.35 Rank75386 Continue?NoDevelop No Concepts LMQT CriteriaWeightRating Weighted Score Rating Weighted Score Rating Weighted Score Rating Weighted Score Ease of Handling15%3.45 4.6 5.75 3.45 Ease of Use25%4 1 4 1 4 1 3.75 Ease of Manufacturing15%4.6 4 4 3.45 Durability5%3.15 3 4.2 3.15 Simplicity for User30%4 1.2 4 4 3.9 Logical for company10%3.3 3 3 3 Total Score3.73.854.052.55 Rank3219 Continue?Develop No

9. Design Analysis for Better Use Camera  Advancement tab for better handling  Larger, more accessible view finder for quicker and better pictures  Easy read picture number indicator, for easier time to find number of pictures  Increase of size and wristband for easier handling

10. Front View

11. Top View

12. Back View

13. Summary and Conclusion  Our research and survey shows that he current design for disposable cameras is not user friendly for people over 65.  By implementing these design solutions, Kodak can hopefully increase sales in an important and fast growing demographic.

14. Any Questions?