1. Connecting Uninsured Arizonans With Health Coverage

2. Mission: Maximize Coverage For Uninsured Americans #GETCOVERED Uninsured Americans Influencers General Public General Public Core Audiences

3. Campaign Driven by Guiding Principles 1. Data-driven and Metrics-based 2. Grassroots-focused 3. Coalition-based 5. Building a Narrative of Success

4. Many Of The Uninsured Still Don’t Know About Their Options 43% Source: Enroll America, November 2012 of the uninsured don’t know about the new health insurance marketplace options November 2012 August 2013 Source: Kaiser Family Foundation, August 2013 Still a lot of work to do, but the uninsured are hearing more and more about the new options available to them 78% of the uninsured don’t know about the new health insurance options

5. 5 Key Facts To Share With the Uninsured The basics are covered Free and low-cost coverage available + financial assistance Can’t be denied coverage because of pre-existing conditions No sales pitch/fine print –compare plans and choose one that meets their needs Help with enrollment

6. Coordinating with national, state, and local partners Outreach efforts staff/volunteers can plug in to Provide materials and information Provide technical support, strategic advice, and education to staff and affiliates Engage in collective planning for outreach based on geography, constituency, and tactic

7. Questions Cheryl O’Donnell State Director - Arizona Enroll America codonnell@enrollamerica.org 480-779-9214