1. 1 Cluster: Fruit Juices Processing Industry A case study : the Murcia challenges on enhancement of the competitiveness of a cluster through a PSIP and a foresight approach Cluster: Fruit Juices Processing Industry A case study : the Murcia challenges on enhancement of the competitiveness of a cluster through a PSIP and a foresight approach THE REGION OF MURCIA, SPAIN

2. 2 Region of Murcia REGION OF MURCIA

3. 3 Index of the presentation Companies characterisation Associations and information provided Contents of the PSIP Technology: Process, Product & Packaging Our intentions, objectives and goals to increase competitiveness Main difficulties Conclusion

4. 4 Two types of juices companies Pascual Hermanos Schweep s Granin i García Carrión Juver Conservi Italia Hero Halcón Foods La Verja Ready Antª Muñoz Cofrutos Agrumexport Bradock Mensajero Alimentación Rosto y Citromil Riverbend Tropicana Eurogranizados

5. 5 Existing associations which provide information Asozumos: National Spanish association Regulations, markets Ailimpo: Interprofessional of grapefruit and lemon Regulations, markets, prices of raw material for citrus producers Agrupacion de conserveros: Regional food association of companies Regulations and prices of raw materials CTNC – National Technology Center on Food Supported by INFO Regulations, quality norms for exports, technology, food alerts

6. 6 Innovation & Watch – Data from the inquiry done last year Main sources Fields of Survey Sources of information Practical of Watch The Market Providers Products Technologies Market Regulations Fairs Internet Research Institutions and Professional organisations Formalised on customers, suppliers and markets

7. 7 Technology – Fields of survey Process always implies heating Conventional heating or aseptic processing Alternatives are: high pressures, electric pulses, irradiation New products has doubled the demand in the last six years Quality and prices of the raw materials -> AGRUPACIÓN New Ingredients New packages They are using tetra-brick, and glass Demand: High quality and cheap PET or any other plastic related development

8. 8 Our intentions & objectives Internal To learn from the experiences done in other regions To have a pilot test to further develop the platform of the nine technology center External To provide a useful information source to the fruit juices industry

9. 9 Our difficulties Just a new public source of information It is difficult to integrate existing sources: AILIMPO, Asozumos, Agrupación, CTNC because provision of information is important for all of them Anyhow we would make stronger the performance of CTNC Shelf-life of the platform Maintenance by CTNC Complementary input of information done by the industry itself and its providers

10. 10 Summary – Conclusions Technology is important for the juices processing industry PSIP will be a privileged provider focused on the expressed requests