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Published byAlbert Cooper Modified over 9 years ago
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epode-international-network.com FRESHERS: THE LATEST ADDITION TO THE EPODE FAMILY
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CBPS PREVENTION NETWORK 2 PROGRAMME NAME Objectives -Reducing childhood obesity by 10% -The number of children with normal or good fitness level is increased by 20% - 25% more children consume water, fruit and vegetables. Main activities Enhancing kindergarten teachers’ and parents’ LS-competences through: workshops, coachings, support in curriculum development, peer-program for parents, take-home-activities,… Target groups Kindergarten-Teachers Parents ↓ Children (3-6y) Communication tools 1. Personal support, coaching, workshops, events, meetings 2. E-mail, newsletter, social media 3. Media (print and online), scientific publications Political support -On regional and national level -through ministries and councillors -financially and non-materially Private partners -The Coca Cola foundation -various local supporters
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CBPS PREVENTION NETWORK 3 Our milestones: First interventions have started (7 kindergartens (KG), 4 municipalities) Feb 2015 Intervention modules and material have been developed Module for Kindergarten teachers (KT) Module for parents (not all parts are yet implemented) Team has been enlarged (4 -> 5 people) Pilot study was finalised in 10 KG: n=191 children, n= 140 parents, n=8 KT Baseline testing has been done: n=8 KG: n=158 children, n= 200 parents n= 30 KT New stakeholders have been acquired (e.g. ministry for sports) New funding PROGRAMME DEVELOPMENT
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CBPS PREVENTION NETWORK 4 OUR STRENGTHS Campaigns/ Communication Public-Private Partnership Evaluation and dissemination Political commitment Campaigns/ Communication Public-Private Partnership Evaluation and dissemination - many different political actors support the initiative: health, sports, family and childcare, science - Child health is big on the agenda of national and regional policy - Evidence based interventions are still rare, but welcome - Good knowledge about PR and media in Austria - Good partner: advertising agency - Theory based campaigns - Commited partners - good communication - Balanced funding from public and private partners -profound knowledge > we are a university -good network -good support
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CBPS PREVENTION NETWORK 5 OUR CHALLENGES AND BARRIERS Challenges Political commitmentCampaigns/ Communication Public-Private PartnershipEvaluation and dissemination - Bringing the multifaceted topic of obesity into the focus - Term Obesity «does not feel good» - Acquisition of kindergartens - Scepticism amongst some stakeholders - Few experience (from all sides) -to sample scientific data Barriers Political commitmentCampaigns/ Communication Public-Private PartnershipEvaluation and dissemination - less money available than a couple of years ago - No long-term commitment - Media scene quite small in Salzburg See above-ressources
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