1. 11 Joint Committee for NSF 14 and 21 Sustainability and Standard 14/21: An Opportunity to Lead? Petie Davis Business Unit Manager, Sustainability Services July 28, 2010

2. 22 Sustainability Services Business Unit Formed in 2008 to support sustainable product standards for commercial products –Carpet; Furniture; Flooring; Wallcoverings, Commercial Fabrics; Roofing Membranes – Drivers: LEED certification; Competition; Regulation Sustainable Product Certification (SPC) –Product and Process Claim Verification –Sustainable Product Certification

3. Market Drivers For Sustainability Claims Retail: Green sells! –Wal-Mart –Procter and Gamble: Future Friendly –Whole Foods; Personal care products LEED Certification –NSF 140 incorporated into the standard –May qualify for innovation points 3

4. Market Drivers Executive Order 135 14 Federal Leadership in Environmental, Energy, and Economic Performance –Directs purchase 500 billion in Federal goods and services Advance sustainable acquisition to ensure that 95 percent of new contract actions including task and delivery orders, for products and services, are energy-efficient water- efficient, biobased, environmentally preferable non-ozone depleting, contain recycled content, or are non-toxic or less- toxic alternatives NSF 140 already incorporated into GSA purchasing schedules –Others in process 4

5. The Business Case for Sustainable Products 5 Source: Sustainability & Competitive Advantage, MIT Sloan Management Review, Fall 2009.

6. Approaches to Adding Sustainability Environmental attribute or benefit of a product, packaging, service, or process Range of approaches Single environmental attributes –Stop doing bad things: No lead; CFC Free; Low VOCs –Start doing good things: Recycled content; Compostable; Biodegradable; Energy Star; Water Sense 6 ProgressiveProgressive

7. Example P&G: Future Friendly www.futurefriendly.com Pur water filter –Save $600 a year and make over a thousand bottles disappear, based on average household consumption of 473 gallons of water per year if purchased in 16-oz bottles. Prilosec –saved over 321 tons of foil based materials over the past 2 years vs. previous packaging 7

8. Approaches Many attributes –LEED Certification Systems certifications –GHG, Sustainable Forestry Initiative Environmental and social attributes –NSF sustainable product standards Life cycle analysis approach –Carbon footprint 8 ProgressiveProgressive

9. Examples Recycled content and process claim for vinyl tile bought for Wal-Mart stores Process claim on reduced waste to landfill More requests for lab testing Verify claims in an annual sustainability report 9

10. Approaches: Based on Life Cycle Stage 10 Product Design CleanGredients NSFP352 EcoEfficiency Product Attributes EPA’s DfE EPA’s WaterSense NSF305 Personal Care Products Systems NSF366 Green Chemical Process ISO14001 EMS Responsible Care Trucost Footprints GHG Inventory/Project Verification Product Design NSF355 Green Chemicals Product Attributes NSF332 Resilient Floor NSF342 Wallcoverings NSF347 Single Ply Roofing USDA Organic Compostability/ Biodegradability Environmental Claims Manufacture/ Production Design Goods/ Services Parts/ Material Supply Commercial Use Consumer Use Natural Resources Product Attributes NSF336 Commercial Furnishing Fabric NSF140 Commercial Carpets BIFMA-e3 Furniture NSF14 Reclaimed Pipe LEED Reviews Chain of Custody Forestry (SFI) Fisheries (MSC) Post Manufacture/ Production Design Goods/ Services Commercial Use Consumer Use

11. Soon to be released…. 11

12. Thank you! Petie Davis davis@nsf.org (734)-827-6810