1. Branch Out – Do Something New Vijay Narasimhan Membership Development Chair vijay_narasimhan@ieee.org 29/01/2016 1 http://ottawa.ieee.ca

2. About Me Started with IEEE uOttawa in 2003 Involvement beyond just the student branch ▫EIC Visioning Committee ▫CCECE 2006 ▫Membership Development Chair Payoff ▫Network & Experience ▫ICF Scholarship ▫Larry K. Wilson Award 29/01/2016 vijay_narasimhan@ieee.org 2

3. Measuring Success Use numbers – use BMS ▫Number of members ▫Number of members retained ▫Number of volunteers ▫Number of events ▫Branch revenue ▫Sponsorship obtained Contact Laura (l.durrett@ieee.org) nowl.durrett@ieee.org Set goals and track your performance 29/01/2016 http://ottawa.ieee.ca 3

4. Problem: Where do the students go? Student recruitment was primarily responsible for putting Ottawa Section back over the 2000 mark this year 7.7% growth worldwide over this time last year But half don’t become GOLD. Solution ▫Need to add value ▫Always benefit versus cost 29/01/2016 http://ottawa.ieee.ca 4

5. Problem: Where do the branches go? Branches disappear off the face of the Internet ▫Dalhousie Branches wax and wane as leadership moves ▫Need more continuity ▫Need more external stability 29/01/2016 http://ottawa.ieee.ca 5

6. Tackle the Problems ASAP Attract Support Assimilate Partner 29/01/2016 http://ottawa.ieee.ca 6

7. Attract Will they say “wow”? ▫Do something different What is your value proposition? ▫Money? Resources? Opportunities? Who is your addressable market? ▫It’s probably bigger than you think ▫Facebook Are you generating results? ▫They generate more buzz than e-mails 29/01/2016 http://ottawa.ieee.ca 7

8. Support Members ▫Supplies – breadboards, lab manuals, books ▫Tools – library, oscilloscopes, soldering station ▫People – tutors and mentors ▫Events Volunteers ▫Privileges – Nintendo + Office Access ▫Letters of reference – Get your counsellor to write these ▫Awards  Outstanding student member certificate  ICF Scholarship  Section Awards  RAB Awards 29/01/2016 http://ottawa.ieee.ca 8

9. Member-Get-A-Member Description: ▫Brochure – program explanation with tips for recruiting ▫Pass along business card – includes space for name and member number Usage: ▫Distributed with Membership Development kit ▫Peer to peer recruitment

10. Assimilate (into IEEE Member Grade) Contact Information – E-mail etc. GOLD AGM – Explain how the hierarchy works Section – SSR, Grad Student Officers Conferences - volunteer 29/01/2016 http://ottawa.ieee.ca 10

11. Partner Do together what you can’t do alone ▫Other branches ▫Other levels of the IEEE ▫Other groups at your university Sponsorship is never about money, it is about relationships ▫Make a package – and how you make it is key ▫Communicate regularly ▫Involve sponsors in the process ▫Keep a database 29/01/2016 http://ottawa.ieee.ca 11

12. Case Study - inForm Inspired by an artist Students succeed by broadening their horizons Art show, charity event, technology showcase, career fair, wine and cheese – all FREE 29/01/2016 http://ottawa.ieee.ca 12

13. Challenges Needed section support ▫Take warnings, but overcome obstacles Sponsorship ▫First right of refusal model – reduced timeline Solution ▫Start small – get bigger ▫Work with co-op students 29/01/2016 http://ottawa.ieee.ca 13

14. Sponsors 29/01/2016 vijay_narasimhan@ieee.org 14

15. Success About 1:10 ratio of students to professionals Media presence Awareness raised for charity Partnerships to call on for future events 29/01/2016 http://ottawa.ieee.ca 15

16. Help Support Our Charity Make a donation. Buy a raffle ticket.

17. This is an actual sign in Kenya. The fact that it even exists tells you how desperate the situation can be and how engraining technology and education into the Kenyan culture is crucial.

19. On Continuity Junior branch mentor – New grad Counsellor – Member of Section Exec ▫Keep them! (I went through 5) Get younger students to come to this conference Provide incentives to join – Nintendo Section Student Representative 29/01/2016 http://ottawa.ieee.ca 19