1. IP & Weather Decision Models VADM Conrad C. Lautenbacher, Jr. US Navy (Ret.) Under Secretary of Commerce for Oceans & Atmosphere NOAA Administrator November 9, 2005 How Modeling Links Data, Decisions & Policy

2. IP Taskforce 2 Presentation Outline NOAA—Where Science Adds Value NOAA—Valuing Science through requirements NOAA Structural Realignment NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy NOAA Structural Capital—Developing a Global Earth Observing System of Systems

3. IP Taskforce 3 NOAA’s Vision An informed society that uses a comprehensive understanding of the role of the oceans, coasts and atmosphere in the global ecosystem to make the best social and economic decisions

4. IP Taskforce 4 NOAA’s Mission & Goals To understand and predict changes in the Earth’s environment and to conserve and manage coastal and marine resources to meet the Nation’s economic, social and environmental needs Mission Goals: Protect, restore, and manage the use of coastal and ocean resources through an ecosystem approach to management Understand climate variability and change to enhance society’s ability to plan and respond Serve society’s needs for weather and water information Support the Nation’s commerce with information for safe, efficient, and environmentally sound transportation Provide critical support for NOAA’s mission

5. IP Taskforce 5 Presentation Outline NOAA—Where Science Adds Value NOAA—Valuing Science through requirements NOAA Structural Realignment NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy NOAA Structural Capital—Developing a Global Earth Observing System of Systems

6. NOAA “Business” Model LEADERSHIP

7. IP Taskforce 7 Use & Benefit Manage Resources Engage, Advise & Inform Understand & Describe Assess & Predict Monitor & Observe data for forecasts data for science forecasts to manage resources science to inform forecasts to advise science to manage resources information services ecosystem stewardship PROCESSESPRODUCTS Structure of the NOAA Enterprise

8. IP Taskforce 8 Presentation Outline NOAA—Where Science Adds Value NOAA—Valuing Science through requirements NOAA Structural Realignment NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy NOAA Structural Capital—Developing a Global Earth Observing System of Systems

9. IP Taskforce 9 Structural Realignment Keys to Creating “One NOAA” NMAONWSOARNOSNMFS NESDIS Remove the Stovepipe Culture

10. IP Taskforce 10 Structural Realignment Alignment by Goal Stakeholders Ecosystems Weather & Water Climate Commerce & Transportation Outcomes NOAA Line Offices (6) NOAA Strategic Plan Mission Goal Teams NOAA Councils (12) Users Constituents Employees Partners

11. IP Taskforce 11 Structural Realignment Strategic Plan NOAA’s Mission Goals in Budget Priority Order Understand climate variability and change to enhance society’s ability to plan and respond Protect, restore, and manage the use of coastal and ocean resources through ecosystem approach to management Serve society’s needs for weather and water information Support the Nation’s commerce with information for safe, efficient, and environmentally sound transportation Area of Organizational Excellence People & Infrastructure Every dollar in NOAA’s budget is allocated to one of these 6 goals

12. IP Taskforce 12 Presentation Outline NOAA—Where Science Adds Value NOAA—Valuing Science through requirements NOAA Structural Realignment NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy NOAA Structural Capital—Developing a Global Earth Observing System of Systems

13. IP Taskforce 13 NOAA Intellectual Capital Trademarks

14. IP Taskforce 14 NOAA Intellectual Capital Corporate Brand

15. IP Taskforce 15 NOAA Intellectual Capital Patents Forecast Systems Lab (FSL) Alexander E. MacDonald 6,937,210—Projecting images on a sphere Employee Patents Grantee Patents Maine fisherman Mattie Thompson field- testing a whale-free buoy Photo courtesy / MIT Sea Grant

16. IP Taskforce 16 NOAA Intellectual Capital R&D Potential For Valuation AIRNow is a government-backed program. Through AIRNow, EPA, NOAA, NPS, news media, tribal, state, and local agencies work together to report conditions for ozone and particle pollution.

17. IP Taskforce 17 NOAA Intellectual Capital R&D Potential For Commercial Use NEXRAD

18. IP Taskforce 18 NOAA Intellectual Capital Protective Patents DART Buoy Technology

19. IP Taskforce 19 Presentation Outline NOAA—Where Science Adds Value NOAA—Valuing Science through requirements NOAA Structural Realignment NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy NOAA Structural Capital—Developing a Global Earth Observing System of Systems

20. IP Taskforce 20 NOAA Structural Capital A Global Earth Observing System of Systems

21. IP Taskforce 21 NOAA Structural Capital GEOSS Disaster Mitigation FLOATS GAUGES BUOYS Better ocean observations = more accurate forecasts & effective warnings

22. Questions? VADM Conrad C. Lautenbacher, Jr. US Navy (Ret.) Under Secretary of Commerce for Oceans & Atmosphere NOAA Administrator November 9, 2005