2. F shape grid. Easy on the eye Floating side bars Competitions to lure in customers Heading to help navigate around the site Search engine to look around the site Video to get attention Voucher and deals on products

3. Follow the brand on facebook to win competitions and receive more news. Interactive Navigation menu (easy to use) Bottom of page Newsletter Promoting other brands

4.  /sites/all/themes/look_theme/look.css ?1284045860

5. Strengths  Easy to read and look around. Not complicated to use  Videos and slideshows which attracts you to look  Celebrities and new trends that would be suitable for a large audience  Search engine Weaknesses  No sounds  Not a lot of content Opportunities  Music section as well as videos.  Online subscription Threats  Other magazine websites.  Other fashion websites.

7.  Sell other brands products and services.  Get online users to by the magazine.  Information on products and celebrities

8. Easy to find on Google. They have made sure they are the first people to be notices. This will bring them more customers onto their site. This brand is aimed at a large range of women. The brands they have on there range from Miss Selfridge which is aimed at a younger audience, to Reiss which is aimed at a more older career women.

9.  Sell- Easy for customers to see products and easy for them to sign up to subscriptions.  Serve – Newsletters and social networks making the experience personalised.  Speak – Through the personalisation the customer gives permission for emails and other forms of marketing.  Save – Emails and newsletters are cheaper then sending information through the post.  Sizzle – All of this helps strengthen the brand and develop a relationship.

10.  Look magazine subscription for £13.99  Key design objectives would be High quality content, ease of use, quick to download and updated frequently.  AIDA to get attention, interest, desire and action. Videos and new products grab the attention of the consumers.