1. Role of IP in Competitive Intelligence Gathering and Analysis

2. SKS LAW ASSOCIATES © 2010 IT IS NOT ENOUGH TO MAKE OR DO THINGS THAT YOU CAN SELL YOU NEED TO MANAGE AND UTILIZE YOUR IP ASSETS IN CONJUNCTION WITH ALL OTHER ASSETS OF THE ORGANIZATION TO BETTER CONTROL YOUR FUTURE GROWTH & STRATEGY

3. SKS LAW ASSOCIATES © 2010  Globalization  Level playing field  Stiff competition  Survival of the fittest  Emergence of IAM  Trimming of flab

4. SKS LAW ASSOCIATES © 2010 INVINCIBILITY LIES IN THE DEFENSE; THE POSSIBILITY OF VICTORY IN THE ATTACK SUN TZU

5. NEW PRODUCT MARKET SHARE OFFENSIVE RETAIN LEAD TAB COMPETITION DEFENSIVE TO MAINTAIN MARKET LEAD AND BOTTOM LINE IN PROFITS SKS LAW ASSOCIATES © 2010

6.  FILING OF IP APPLICATIONS AND MANAGING THEM  LICENSING / CROSS LICENSING STRATEGIES  PATENT POOL STRATEGIES – “SLEEPING WITH THE ENEMY”  ACQUISITION INFORMATION IS POWER SKS LAW ASSOCIATES © 2010

7.  PUBLISHING / PUBLICATIONS  DUE DILIGENCE  INTERNAL – IP AUDIT  EXTERNAL – UNDERSTANDING COMPETITION  ADVERTISING / VISIBILITY – SURROGATE ADVERTISING !  PACKAGING / PRICING  WATCH CELL – INFRINGEMENT, QUALITY CONTROL, MARKET TRENDS SKS LAW ASSOCIATES © 2010

8. ASSESSMENT OF STRATEGIES COMPETITON PERCEPTION EFFECTIVENESS OF CURRENT OPS COMPETITOR CAPABILITIES LONG TERM MARKET PROSPECTS STRATEGIC INTELLIGENCE TACTICAL INTELLIGENCE COUNTER INTELLIGENCE SKS LAW ASSOCIATES © 2010

9. SKS LAW ASSOCIATES © 2008 To know your intellectual property rights; To effectively secure / register your IPR’s; To take reasonable steps for promotion; To have a good network of information; To develop a workable enforcement strategy; To regularly allocate funds in anticipation; To enforce your rights vigorously & strategically.

10. SKS LAW ASSOCIATES © 2010 THANK YOU sunita@skslaw.org