1. Business Presentation for Innovation Competition 2010 at EU-Russian Innovation Forum Presentation template

2. Instructions Presentation length is maximum 15 slides! Keep it simple, Focus on Business not Technology Send your Presentation to info@lprinno.fiinfo@lprinno.fi DEADLINE is 30 th April 2010 3 best teams are invited to the Finals in Lappeenranta, Finland on 24 th May 2010 where all 3 teams give a Jury Pitch Awarding ceremony on 25 th May

3. Short description of the Business Idea / Innovation (max 100 letters) Insert max 100 letter description here

4. Challenge Assessment Clear description on the following issues A challenge existing in the market A customer problem noticed Both should be the base for the solution

5. Solution Overview Clear description on the solution Solution overview focused on functionality Clear customer value proposal tied to challenge in previous slide Light technology overview Don't focus on technology only!!

6. Market Information High-level overview on the addressable market Two ways to assess the potential Top-down –Total market -> our segment -> our offering -> our geographical areas - > our share of the revenue –Seldom realistic - high-level filled with unrealistic assumptions Bottom-up –Number of potential customers/market -> revenue/customer -> number of markets -> number of verticals –Pragmatic approach –Always connected to business model and pricing

7. Overview On Competition Who are your competitors? How do they compete? Why your solution is better?

8. Business Model How do you make your money? Revenue logic description In-house vs. out-house for comprehensive solution Who do you sell to? Main customer segments Why do they buy?

9. Market Entry How do we enter the market? Verticals? Geographical areas? Delivery Channels? Service Providers?

10. Other Fundamentals Management Team Overview IPR Overview

11. Risks Which are the main risks that may affect your business critically and how do you manage these risks

12. Financing Plan What is the amount of financing required and how do you finance the planned business operations