1. Technology Commercialization Class (BA468X) John Turner January 7, 2008

2. “Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much. Because they live in the grey twilight that knows neither victory nor defeat.” Theodore Roosevelt

3. What are we doing?  A “hands-on” opportunity to develop a commercialization plan for technology from the OSU portfolio and other patents  A cross disciplinary project class in technology commercialization tools and processes  A four credit class running from Jan 7- March 12

4. COB AEP Tech Transfer Office Inventors Local Entrepreneurs, SWOT, PBR NCIIA PNNL HP

5. Patent Selection and Commercialization Plan Process TTO Provides list and input Advisory Team Screening Class Screening and Plan development Spin Off Based Plan Licensing Based Plan Other Plan Recommended Technology not viable for commercialization BA468X Class

6. Candidate Intellectual Property for the Class Novel Electronics Alternative Energy Medicine & Environmental Algae Biofuels- Murthy Burnable fuel source from Biofuel Waste- Hackelman New feedstock for flu vaccine- Anderson Bioremediation- Craig RFID Tags- PNNL Electronic Paper- HP

7. Class Overview  Who is this guy?  Instructor contact info  Classroom logistics- schedule flexibility?  Student intros & background  Review class Schedule (M and w)  Experimental Class- what’s that?  Formation of teams  Selection of patents

8. Class Overview (cont)  Inventors and access  Mentors- what are they for?  Grading and team expectations  Recommended texts  Presentations and competitions  Student contact information  Invited speakers and protocols  Non-disclosure agreement  Is this for real?

9. Technology Commercialization (BA468X)  Instructor- John Turner, PhD  Class Schedule –MW (4-6 pm), Weatherford EG01  Contact Info –Office: Weatherford EG07 –Office Hours: M 1-3 pm, Wed 1-3 pm –Phone: 713-8044 –E-mail: john.turner@bus.oregonstate.edu john.turner@bus.oregonstate.edu –Best way to reach me quickly is by email

11. BA468X Mentors

12. Recommended Texts Resources  “Technology Ventures: From Idea to Enterprise”, Dorf and Byers  “Academic Entrepreneurship: University Spinoffs and Wealth Creation”, Shane  “Technology Management: Developing and Implementing Effective Licensing Programs”, R.C. Megantz  “Crossing the Chasm”, Geoffrey Moore

13. Grading  BA468X is a 4 credit class, with registration for Spring term  There is no final or midterm  Grade will be determined by a) Attendance, class participation and team dynamics, and balance of contribution (30% total) b) Interim Results: patent screening, market surveys, SWOT analysis, elevator speech, project plan (30% total) c) Final Presentation and Final Report (20% each)  Feedback will be provided on a) halfway through the course and on b) within one week after presentation of results

14. Interim Assignments  These 5 assignments are each 6%, for a total of 30% of the grade –Patent assessments (due Sat, 1/19); written only –Market evaluation (due Mon, 1/28); written + presentation –SWOT analysis of commercialization options (due Wed 2/6); written + presentation –Elevator speech (present Mon 2/11); presentation only –Financial and project plan (due Wed 2/20); written + presentation  All (except the first) are team exercises  Written assignments may be e-mailed (preferred) or sent electronically by the specified date/time

15. Commercialization Plan Presentations and Competitions 1) In class final presentation- March 5rd 2) PBR Judging Panel- March 12 3) SWOT Investor Panel- TBD 4) New Enterprise Challenge- April 18 th $$$$

16. Small Group Activity What factors will determine the success of a technical idea in the marketplace? Think of at least ten- more is better. See if you agree on which are most important.