1. 1 Presentation title / Prepared by Name Surname / 1/29/2016 Employer Brand International “The image of your organization as a ‘great place to work’ is concerned with the attraction, engagement and retention initiatives targeted at current and prospective employees, to enhance your companies Brand.”  By understanding and controling your staff turnover and retention you are increasing the stability of your organization. Marca de Empleador 10/12/2012  A well Defined Employer Brand strategy can be the difference between why Top talent choose your organization for your competitor.

2. 2 Presentation title / Prepared by Name Surname / 1/29/2016 Employer Brand International  Employer branding results in more successful recruitment and retention of top talent.  Proper communication of the reality of the work environment, helps companies to attract talent that fits their organizational culture, thus increasing the number of people with the right skills in the correct positions.  As developed economies move more towards the tertiary/service sectors, people become the primary asset.  The consumer/corporate/employer brands are intertwined: If a company is viewed as being an unpopular employer, it will consequently affect everything else and cause disequilibrium in the corporate ecosystem.  To combat the issues of  1. Shortage of skilled labour: The competition for skilled workers will continue to increase. Adding to this trend, there is also a clear shift in students’ preferences moving from technical degrees to non-technical degrees.  2. Reducing cost and increasing productivity  3. Growth & Profitability: hiring and retaining top performers is essential for growth and to maintain a competitive edge. 4. Popularity: research on the talent market reveals that graduates and professionals want to work for companies with great reputations.  5. Strength: being an attractive employer provides a company or organisation more bargaining power, as employees will want to work for them more than anyone else, even those that have rare or most in demand skills—irrespective of salary levels. Cut down Beneficios Como una Marca de Empleador 10/12/2012

3. 3 Presentation title / Prepared by Name Surname / 1/29/2016 Employer Brand International Employer Brand Attributes, Employer Analysis 10/12/2012 Communication Effectiveness The ability to reinforce why people should join or stay at the company is at the core of Employer Branding. Spain was a top scorer for communication effectiveness Socially Responsible Corporate Citizen Especially in Europe an increasing amount of focus and resources are being used to improve the communities in which they work. Developing talent Having effective strategies to develop talent will become increasingly critical for organization who seeks to attract and retain the best talent in the future. As candidates seek and stay in employment that develops their skills. Delivery of brand promise: The ability to train staff accordingly to deliver the Brand promise to the customer successfully increased the brand strength. Stimulating and challenging work opportunities Stimulating and challenging work opportunities engage and retain talent. Managers need to make sure they plan interesting work for staff to do.

4. 4 Presentation title / Prepared by Name Surname / 1/29/2016 Employer Brand International Part 2: Employer Brand Attributes 10/12/2012 Mentoring Was the least developed attribute, without proper mentoring programs and initiatives to share information, if not the company lose on a lot of potential un-tapped talent. Employee advocacy Is the most powerful key driver talent attraction method. It’s the most trusted and honest review on employer experience. Working Relationships Relationships with leaders and feeling appreciated with management are a key driver of engagement. It keeps employees striving to do their best. Performance management Rewarding employees for achieving performance outcomes is a great strategy. It maintains the employee motivated to do their best, avoids them to get unmotivated when they see workers paid more and doing less. Work/Life Balance Work pressure on home life is having negative effects. Companies need to develop strategies to address these issues so they appeal to future talent and rate highly on employee advocacy.