1. Ethos, Pathos & Logos Appeals By PresenterMedia.comPresenterMedia.com

2. Jot down what you remember about ethos, pathos and logos

3.  Word relates to ethics or ethical  If we believe that a speaker has “good sense, good moral character and goodwill,” then we are more likely to believe what he/she says  Speaker has appropriate expertise or authority  “Recommend by 9 out of 10 dentists” An appeal to character Ethos

4. How to Appeal to EthosHow to Appeal to PathosHow to Appeal to Logos Effect of EthosEffect of PathosEffect of Logos Create a chart on your paper

5. How to Appeal to EthosHow to Appeal to PathosHow to Appeal to Logos Language/vocabulary appropriate to audience and subject Restrained, sincere, fair- minded Correct grammar Effect of EthosEffect of PathosEffect of Logos Demonstrates author’s reliability, competence and respect for the audience’s ideas and values through reliable and appropriate use of support and general accuracy

6. JOT DOWN AS MANY EXAMPLES OF ETHOS AS YOU CAN THINK OF (COMMERCIALS, CAMPAIGN ADS/SLOGANS, SONGS, ETC.)

7.  Range of emotions: love, fear, patriotism, guilt, joy, etc.  Can be manipulative  Ability to move people to action An appeal to emotions Pathos

8. How to Appeal to EthosHow to Appeal to PathosHow to Appeal to Logos Language/vocabulary appropriate to audience and subject Restrained, sincere, fair- minded Correct grammar Vivid, concrete language Emotionally loaded Connotative meanings Emotional examples Narrative of emotional events Emotional tone Figurative Language Effect of EthosEffect of PathosEffect of Logos Demonstrates author’s reliability, competence and respect for the audience’s ideas and values Evokes an emotional response Often involves a call to action

9. WHAT EXAMPLES OF PATHOS CAN YOU THINK OF?

10.  Latin for Logic  Appeals to the intellect, reasoning  Academic arguments All men are mortal. Socrates is a man. Therefore, Socrates is mortal. An appeal to logic Logos

11. JOT DOWN AS MANY EXAMPLES OF LOGOS AS YOU CAN THINK OF

12. How to Appeal to EthosHow to Appeal to PathosHow to Appeal to Logos Language/vocabulary appropriate to audience and subject Restrained, sincere, fair- minded Correct grammar Vivid, concrete language Emotionally loaded Connotative meanings Emotional examples Narrative of emotional events Emotional tone Figurative Language Theoretical, abstract language Denotative meanings Definitions Factual data and statistics Quotations Citations from experts and authorities Informed opinions Effect of EthosEffect of PathosEffect of Logos Demonstrates author’s reliability, competence and respect for the audience’s ideas and values Evokes an emotional response Often involves a call to action Evokes a cognitive, rational response

13. Now, go back to the question you wrote at the beginning… Can you answer your question? If so, write down the answer. If not, query the members of your table. Can they answer it? If they can’t, be prepared to ask the whole class in T minus…

14. Now, see if you can identify each: With your group, read each of the three excerpts. Decide which appeal the author uses. Underline/highlight three specific examples where the author employs that appeal. Be ready to discuss and defend. When you have read and labeled all three samples, decide which appeal is the strongest. Write a quick paragraph explaining why it is the most powerful appeal. What other techniques does the author use that make it powerful?

15. Draw a T chart As you watch the clips, jot down instances of ethos, pathos and logos in the T chart Let’s see if you can identify appeals in a film clip… Larry the LiquidatorCEO

16. With a partner, find 3 advertisements, one to highlight ethos, pathos and logos and create a one-pager: 1. Glue/tape the picture to your paper and label which of the three appeals it uses 2. Write 2-3 sentences each explaining the appeal—be specific! Draw arrows to label captions, pictures, descriptors, etc. Be specific and take into account colors used, setting, age, race etc. of people in ad, etc. 3. In the end, determine which is the most successful appeal of the three. Support your rationale and write it out on your paper. Now, how about in a larger context?

17. Do you want to work smarter, not harder? Learn how with Get-It-Done Guy's 9 Steps to Work Less and Do More. The book is available from Amazon, Barnes and Noble, Borders, Powell's, iBooks, and at bookstores everywhere.AmazonBarnes and NobleBordersPowell'siBooks This guy knows how to do this—I better listen to him; he must be an expert These are all reputable stores. This book must be helpful and many people must be using it if they all carry the book This guy looks hip and cool. He looks like a normal guy. I might learn something from him. The ad appeals to ethos, attempting to have people buy into the idea that one man has figured out what we all want. He is presented as an authority who has the solution.