1. Something Appeal-ing The Persuasive Appeals and Where We Find Them

2. How are we persuaded?

3. Logos The rational appeal. Uses facts, figures, statistics, and arguments to persuade Think: Logical Examples:

5. Pathos The emotional appeal. Exploits feelings to influence a decision Think: Pathetic Examples:

7. Ethos The appeal to reputation. Uses the personality or qualifications of the arguer to persuade. Different Kinds: Celebrities: Common Folks: Expert:

9. Note Well! Most advertisements use a combination of the persuasive appeals Usually, you can pick out a primary strategy—one that is more prevalent than the rest. Check out the following advertisements, and see if you can identify the primary appeal used!

10. What’s the Persuasive Appeal?