1. Rhetoric Modes of Persuasion

2. Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to emotion Ethos – An appeal to the character of the speaker (trust)

3. Logos The New & Improved Designed with precision steel alloys to deliver maximum results (110% increase in efficiency) More cost effective & Less Labor intensive

4. Pathos The New & Improved With penguin saving technology Keeps penguins from gruesome and horrific dismemberment Use our product – Don’t Kill baby penguins 

5. Ethos Designed by top engineers from Switzerland using German machining 9 out of 10 Experts Agree %100 Money Back Guarantee Since 1934 You trust experts, right?

6. Logos Acme Quality Products Anvils: - Built to last - High grade, durable steel – 20% harder and 35% heavier - Guaranteed to crush roadrunners in a single blow* *Killed 99/100 roadrunners in field tests Money-back Satisfaction

7. Pathos Don’t leave a suffering bird! Inferior Pepco Anvils will only maim and injure, leaving your bird to suffer a gruesome death Buy Acme! Buy swift death!

8. Ethos For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand! 9/10 coyotes agree! I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme! - Wile E. Coyote ACME CEO

9. Your Assignment Find an example of each - Ethos - Pathos - Logos Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric. Turn in all 3 for a %100 as a test grade! Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.

10. Identify the following:

11. Logos Pathos Ethos

12. Identify the following:

13. LogosPathosEthos