1. RE-VISITED Rhetorical APPEALS

2. For this class know and remember: You must comprehend, identify, apply and analyze the components of a rhetorical transaction:  Speaker/writer  Audience/reader  Rhetorical purpose  Stance  Tone  Appeals

3. LEP Logos, Ethos, and Pathos are NOT separate independent entities!!!!!!!!!!!!!!!  Mr. Moore just can’t decide, “You know, in my essay that I am writing, I believe the first and third paragraphs are the best locations for logos. Glad I managed to put that appeal where it counts!” Logos is the CENTRAL appeal  The way a text appeals to ethos and pathos grows out of logos!

4. Moreover, a text DOES NOT HAVE logos, ethos, and pathos!  A test or its author APPEALS to logos, ethos, and pathos!