1. BI First Experience The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. CONFIDENTIAL Group-Shopping Website Analysis Team Name: BIT Member: ZENG Yingpei (team leader) ZHANG Qiyuan CUI Xiaoning

2. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Group Shopping How group shopping works (Groupon’s pattern) Group shopping in china –Fast growing & keen competition

3. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Our Project Analyze group shopping websites –Lashou, –and other 11 websites –Total revenue >¥ 300,000,000 –Grouping people> 6,000,000 Business intelligence (BI) goals: –BI for 3 kinds of people: website owners, suppliers, investors

4. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Technical Design Data Preparation Warehouse Design Project Design Dashboard Design

5. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Data Preparation Obtain raw data –12 crawlers for 12 group-shopping websites –Fully automated Process the raw data –Classify group deals into 24 subcategories A classifier with 800+ keywords Human scrutiny

6. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Warehouse Design Generate lookup tables Product Geography Time Website Fact Table

7. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Project Design 3 Facts (in use) 14 attributes 30+ metrics 4 user hierarchies

8. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Dashboard Design Three dashboards Website dashboard –Provide information for the execution of a website Supplier dashboard –Provide suggestions on launching a group deal Investor dashboard –Provide information on selecting websites to invest

9. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Team Work XiaoningQiyuanYingpei Define ½ the subcategories and keywords Crawl raw group-deal data for 12 websites Generate lookup and relationship tables for product and geography hierarchies Generate lookup and relationship tables for time hierarchy Classified group deals with the keywords Scan the classification of group deals Basic project design Design supplier dashboard Design website dashboard Design investor dashboard Project adjustment, design metrics Time Everyone’s work plan is discussed with team members

10. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Dashboard Showcase Demo http://chn-vm-yzeng/microstrategy/asp/Main.aspxhttp://chn-vm-yzeng/microstrategy/asp/Main.aspx

11. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Thanks!

12. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience

13. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience Logic Table View

14. CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy (BIFE) BI First Experience User Hierarchies