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11 Updates on 2009-2011 California Alternate Rates for Energy Program & Energy Savings Assistance Program Quarterly Public Low Income Programs Meeting March 20, 2012 Ontario, California
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2 California Alternate Rates for Energy Program
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3 CARE Penetration 2009-2011 Participants Estimated Eligible Participants Year-to-Date Penetration Rate PG&E 1,532,6921,699,66090.2% SCE 1,451,3251,437,53799.0% SDG&E 308,596362,55185.1% SoCalGas 1,716,495 1,847,29692.9% Note: Information as of December 31, 2011
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CARE SCE Economic Assistance Campaign/WeCARE Direct CARE/FERA enrollment through SCE phone centers Univision, 34 A Su Lado Integration of Income Qualified Programs into all residential corporate events Community-Based and Faith-Based Outreach through Capitation Program & Community Forums Data sharing extended to recertification with SoCalGas Improved customer experience for Mobile Home Customers IVR program alerts for program recertifications & verifications CARE now presented on customer bills 4
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5 CARE SoCalGas Program Changes ▫ Same residential program requirements for Sub-Metered tenants ▫ Two-year certification for CARE Expanded Programs CARE Penetration Increase - 81% to 93% ▫ 281,000 new participants added to program Total Assistance to CARE Customers - $363 million Outreach Expansion ▫ Data sharing partners ▫ Electronic and traditional methods utilized ▫ CBO partnerships ▫ Personalized outreach (face to face) Streamlined CARE Enrollment Process ▫ Increased enrollments and recertifications via phone and web ▫ Expanded data sharing ▫ Enhanced paperless archiving (inclusion of PEV documents)
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6 CARE SDG&E 2011 Key Accomplishments Outreach Implementation of a multicultural multilingual outreach initiative targeting African immigrants, African Americans, Vietnamese and Arabic speakers Bilingual direct marketing efforts targeting more efficient methods for enrolling customers – approximately 50% of customers enrolled through paperless marketing campaigns Leveraging Leveraged CARE enrollment information in joint utility area of SDG&E and SCG Increased enrollment efforts by SDG&E’s Energy Service Specialist (ESS) and branch office staff Integration Joint CARE and ESAP mass media campaigns CARE enrollment process integrated into ESAP assessment form
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7 CARE PG&E Program Expanded categorical programs Completed One-e-App Pilot in 2009 and CARE Recertification and Post-Enrollment Verification (PEV) Non-Response Study in 2010 New CARE Tier 3 Electric Rate effective November 2011 Outreach Community Outreach Contractor partnerships Door-to-door outreach in rural and urban areas Targeted, bi-lingual direct mail projects and bill inserts Inbound phone enrollment and automated outbound phone calls Online enrollment CARE and ESAP outreach integration Community event participation Local office partnerships In-language television, radio and print campaigns Cross--utility data sharing to automatically enroll CARE customers New CARE Tier 3 Electric Rate Campaign (Aug – Oct 2011)
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8 Energy Savings Assistance Program
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9 Energy Savings Assistance Program 2009-2011 Activity PG&ESCESDG&ESoCalGas* Budgets Expenditure $383,925,905$159,526,172$55,607,278$224,725,250 Budget $416,912,752$180,716,942$61,987,160$217,700,993 Percent Expenditure 92%88%90%103% Activity Homes Treated 341,193 276,621 63,355356,586 Goal 340,884250,33661,152400,278 Percent Treated 100%110%104%89% Energy Savings kWh 130,225,02682,191,64820,598,051NA kW 32,08823,2902,426NA Therms 6,805,151NA1,095,6218,232,178 *Budget reflects Program Years (PY) 2009-2011 Annual Base and does not include $4.1 million in carry-over funds from PY2008. SoCalGas’ 2009-2011 activity includes activity reported through December 2011 and does not reflect the final that which will be reported in the 2011 Annual Report
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10 ESA Measure Installations 2009 - 2011 Measures PG&ESCESDG&ESoCalGas* Water Heating259,2011,19251,508293,592 Envelope & Air Sealing222,7588,57848,690243,953 Heating9,30397,71861,956 Refrigerators56,74358,8556,008N/A Lighting2,047,406680,594399,362N/A Cooling44,17651,6881,364N/A *SoCalGas’ 2009-2011 measure installations only include the installations that were reported through December 2011 and do not reflect the final counts that will be reported in the 2011 Annual Report
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11 ESA SCE DISABILITY OUTREACH EFFORTS AUTOMATED OUTBOUND CALLING E-MAIL BLASTS DIRECT MAILERS/CONTRACTOR-SPECIFIC MAILERS SOCALGAS DATASHARING PAPERLESS ENROLLMENT EMAPS – Schedule Manager and Routing Tool (SMART)
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12 ESA SoCalGas SoCalGas treated over 350,000 units during the PY2009-2011 cycle SoCalGas further streamlined the enrollment process through various initiatives including using tablet PCs as part of its Go Green Initiative Promoted the growth of a trained workforce by continuously making improvements to the delivery of its enrollment and assessment classes and expanding the technical content of its field training classes Strengthened program outreach through direct mailings, bill inserts, and automated voice messaging (AVM), Whole Neighborhood Approach (WNA) efforts, its capitation program and through significant upgrades to the ESA program web page and interest form Pursued opportunities to leverage program funds with water districts for the installation of High Efficiency Washers under SoCalGas’ ESA Program
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13 ESA SDG&E Outreach Bilingual direct mail (5700) and AVM (4694) E-mail (705) and door to door campaigns (33,557) Leveraging CARE and ESAP implementation of a multicultural multilingual outreach initiative targeting African immigrants, African Americans, Vietnamese and Arabic speakers Community outreach through LIHEAP agencies and CBOs Enroll customers in joint utility area in SDG&E and SCG ESAP Integration Joint CARE and ESAP mass media campaigns EE Borrego Springs pilot refer eligible customers to ESAP EE EUC Midi Program refer eligible customers to ESAP
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14 ESA PG&E Program Integration successes: ▫ Moderate Income Direct Install Program (MIDI) ▫ Single-family Affordable Solar Housing Program (SASH) ▫ SmartAC ▫ SmartMeter Outreach Statewide rebranding Sacramento “The Avenues” partnership Household Segmentation study Partnerships with local governments, Mexican Consulates, community based organizations Targeted, bilingual direct mail projects and bill inserts Automated outbound phone calls and text messages CARE and ESA Program outreach integration Community event participation In-language television, radio and print campaigns
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