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NOUVELLE VAGUE - NEW WAVE OF FINNISH FASHION Finnish Design Day, Tallinn, 25.5.2011.

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Presentation on theme: "NOUVELLE VAGUE - NEW WAVE OF FINNISH FASHION Finnish Design Day, Tallinn, 25.5.2011."— Presentation transcript:

1 NOUVELLE VAGUE - NEW WAVE OF FINNISH FASHION Finnish Design Day, Tallinn, 25.5.2011

2 DESIGNER TIIA VANHATAPIO What are small design entrepreneurs made of? Born in Helsinki, roots in the Finnish Lapland, coming from a family background of art and entrepreneurship Music, movies and history as inspiration Lived and studied in the USA, graduated from UIAH in 2005, her MA thesis was awarded with three scholarships, worked as a basis for design entrepreneurship

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5 TIIA VANHATAPIO BRAND Dresses for the every day Femme Fatale Luxurios, unconventional and feminine, contrast to the clean cut Scandinavian design Emphasis on high quality and sustainable design Based on the strong design and clothing history knowlegde of the designer Awarded with the Golden Hanger in 2009, the most prestigious fashion award in Finland The Official Nordic Selection 2010 New York & Paris Fashion Weeks by Prêt-à-Porter Paris Clients like the international IT girl Dita von Teese

6 TIIA VANHATAPIO IN MEDIA Tiia Vanhatapio has worked hard and made the right choices regarding public appearances, events and design collaborations She is a panelist, commentator, role model, opinion leader She is now as strong ambassador for quirky Finnish fashion “Tiia Vanhatapio, Queen of Cocktail Dress” Gloria, 12/2009 “Oh Tiia, her dresses are so fabulous” Dita von Teese, ELLE 10/2009 ”Superstars crave after Tiia Vanhatapio’s bag collection”, Ilta-Sanomat 19.4.2010

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40 VANHATAPIO bebes Quirky design apparel for babies unisex, innovative, functional and design orientated solutions that cater to the end user’s needs in a new way strong, graphically comical and visual feeling bold basic colours: black, white and an accent colour

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52 FASHION AS A PART OF DESIGN A design entrepreneur has to have a wide range of knowhow. product, concept, campaign and graphical design consultancy services co-operation and design projects for companies and private persons, such as Audi, Artek, Ikea, Vero Moda, Stockmann, Tarkiainen, Chez Dominique

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57 THANK YOU!


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