1. Fluent in all the World's Business Languages.

2. Merging Content Development with the Localization Process. November 19, 2003 Integrating with Language Words Grainne Maycock Tina Smith

3. Introductions Moravia Worldwide Axiom Creative Consulting

4. 1)Axiom Company Background 2)Moravia Company Background 3)Defining the need within your organization 4)Integrating Content Development & Localization - Step 1: Identifying Integration Points - Step 2: Defining the Integrated Process - Step 3: Ensuring Successful Implementation 5)How the Integrated Process Delivers to Clients 6)Questions & Answers Agenda

5. Axiom Company Background 20 years of technical communications experience Specializing in corporate marketing, training and Technical Communications Creative Consulting Managed Service Solutions

6. Moravia Worldwide Background Full Service Localization company founded 1990 Global locations and Eastern European HQ Privately owned with no mergers or acquisitions Testing, Engineering, Project Management in HQ Translation in-country Consulting: Ireland, US, Europe Strategic partnerships: Axiom Segue

7. Defining the need within your Organization Do you have one or more of the following? Large content creation requirements (help, web etc) Need to localize that content? Pressure to do more development and localization with fewer resources?

8. Defining the need within your Organization (cont'd) Do you have one or more of the following? Pressure to reduce cost of development and localization and reducing rates not enough? Staff hiring freeze? If yes, then integration and outsourcing could be key

9. What will we cover? Identifying the integration points for development and localization Defining the integration process Ensuring a successful outcome Benefits: time to market and cost Examples relevant to you Questions & Answers

10. Integrating Content Development and Localization A solutions-based, cost-effective approach to create the highest quality multilingual deliverables

11. Step 1: Identifying Integration Points Respond to project request Analyze project with client interview Develop integrated response Develop Project Definition Document Define project deliverables, schedules, and resources Establish roles and responsibilities Identify any tailored reports for customer Financial-based reports to show cost savings Consulting-based reports to illustrate process improvements and time-saving recommendations

12. Identifying Integration Points (cont’d) Customer-Tailored Financial Reports Burn-line reports to see trends in spending and forecast purchase order usage rates and dates Actual spend reports to track invoice-based spending by job category and spending vs. quarterly budget Customer-Tailored Consulting Reports Status reports for a high-level look at program elements Issues reports that use at-a-glance graphics to show project health

13. Step 2: Defining the Integrated Process Collaborate on combined development cycle Schedule project kick-off meeting Address scope, expectations, resources, and budget Incorporate localization processes early in content development to deliver proactive, cost-effective solutions Develop tiered master schedule Identify alpha, beta, and final development and reviews Map out milestones, including status meetings and handoffs for content development and localization Use integrated process to analyze, update, and archive as the project progresses

14. Sample Life-Cycle Defining the Integrated Process (cont’d) Localization Content Development Beta Development Gold Master Development Alpha Development Hand-Off to Moravia Localization of all Customer Content Hand-Off to Customer

15. Step 3: Ensuring Successful Implementation Implement the integrated solution Use status meetings to proactively keep project on-track Deliver joint status reports Use tools to track implementation of project Conduct post-project review Discuss successes, opportunities, and best practices, with internal and external team Collaborate with team to capture valuable feedback Archive results

16. How the Integrated Process Delivers to Clients Less “touch points” for the client during the project, saving time and resources Decreased learning curve for the localization team, as they have been involved from the beginning of the project Proactive and cost-effective handling of localization issues during content development instead of afterward

17. How the Integrated Process Delivers to Clients (cont'd) Integrated localization for smooth handoffs throughout project versus one bulk handoff of content Active project management from both teams during entire process provides solid and professional communication

18. How the Integrated Process Delivers to Clients RESULT: Increased efficiencies and decreased time to market

19. Questions?