1. Makenzi Boyd May 4, 2015 Marketing Dynamics- 5th

2. Marketing  The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: identification, selection and development of a product, determination of its price, selection of a distribution channel to reach the customer's place, and development and implementation of a promotional strategy.

3. Cover letter  BP oil and gas  Houston, TX 77396  1330 Enclave Pkwy  September 12, 2014  To whom it may concern,  Please accept this application for the position of being a lawyer for your company. I think my work ethic would make me a good person for the position. You are searching for a candidate with experience in law; I have worked in a law firm before.  I am particularly interested in your firm's excellent training program for summer associates, and in gaining exposure to a variety of different practice areas. I'm thrilled by the possibility of working with you this summer, and would love to meet with you in person/by phone to talk about what the options might be. You can reach me best by my cell phone.  Sincerely,  Makenzi Boyd

4. Resume  5815 Crescent Bridge Ct., Humble, TX, 77396832-314-5642 Makenzi Boydmboyd0406@gmail.com  Objective  Seeking personal development in my working skills to become a stronger individual as I enter college and the working field. I will work to the best of my ability using my knowledge, my ability to work well with people, my quick learning skills, and have the ability to learn and improve my skills.  Employment History  6/12 - 8/12 Front Office Assistant  6/13 - 8/13America’s First Class Transportation, Houston, TX  1/10 – current Babysitting (family and neighbors)  6/14- currentKids activity member lifetime fitness lake Houston Humble, TX   Education  May 2015High School DiplomaSummer Creek High School, Humble, TX

5. Pest  P: Confident, intelligent, good worker, motivated, Respectful  E: After school I pan on going to Texas Southern University and get a degree in Maritime Transportation and Security  S: I plan to work in the maritime field and make a lot of money  T: Maritime uses technology such as computers

6. SWOT  S: Money, Good work environment  W: Oil spills, court papers, job losses  O: Help the environment  T: Oil spills, kills fish in ocean

7. Business Info  BP oil and gas marketing department: Understanding customers needs in sales and marketing’s goal. By building strong relationships, and developing and supporting product offers, they serve 300,000 customers and have nearly 75 million end-users globally.  Salary: $175,614  Job responsibilities: Make sure the people are happy with Bps performance

8. Job Search and Interview  Chemical Engineer  Salary:$51,191 - $114,573  Before your interview you should prepare yourself for by researching and making sure your resume is complete with all your accomplishments. During your interview make sure you pay attention and afterwards thank the person for their time.  Address: 501 Westlake Park Blvd Houston, TX

9. Entrepreneurship  Sole propriership  Product- Cupcakes, cake, cake pops  Target- anybody who love sweets  Promotion-  Place- building  Price- price varies on how many cupcakes and how big the cake is

10. References  https://jobs.bp.com/job/houston/revenue- team-leader/198/282953 https://jobs.bp.com/job/houston/revenue- team-leader/198/282953  http://www.glassdoor.com/Salary/BP- Marketing-Manager-Salaries- E9011_D_KO3,20.htm http://www.glassdoor.com/Salary/BP- Marketing-Manager-Salaries- E9011_D_KO3,20.htm