1. LOW-COST SPAY/NEUTER CLINIC MEDIA PROPOSAL Submitted by Melanie Gilbert

2. Why Hold a Spay/Neuter Clinic?  Nationwide pet overpopulation problem  Millions of animals killed annually  Cats: 1 + 1 = 174,760  Dogs: 1 + 1 = 67,000

3. What is our Message?  Target Audience  Campaign Purpose  Campaign Objectives  Campaign Message

4. A Comprehensive Media Campaign  Reach audience via multiple media formats  Television  Radio  Internet  Flyers  Posters  Newspaper

5. Media Campaign Team  Media Director leads the team  Three lead volunteers  Two media forms/lead volunteer  General volunteer pool

6. Campaign Timeline

7. Anticipated Costs  Attempt to minimize costs  Total budget under $10,000  Equipment costs are one-time costs  Can be used again in future campaigns  Considered costs when creating timeline

8. Detailed Budget

9. Was the Campaign Effective?  Survey all clinic participants  How they learned of clinic  What did they learn (objectives)  Feedback/Suggestions  Random mail survey to non-participants  Measure awareness of clinic  Knowledge gain (objectives)

10. Questions?