1. Chapter 2: Know Your Audience Seven Steps to Mastering Business Analysis (Barbara Carkenord, 2008)

2.  Stakeholders  Listening Skills  Stakeholder Analysis  Virtual Teams Concepts

3. Stakeholders   Groups that are affected by the project’s actions   Groups that can influence the outcome   Groups that have an interest in the final outcome   Executives (sponsors)   Managers (PM)   End users   Experts (SMEs)   Other dept. personnel – QA, IT

4. Stakeholder Analysis  Identify stakeholders  Prioritize stakeholders  Understand stakeholders and their roles (e.g., use power-interest grid)  Make sure to keep the high power-high interest grid stakeholders satisfied

5. Power-Interest Grid

6. Question  As a Business Analyst, how many of these stakeholders work for you?  If they don’t work for you, how do you get them to do what you need them to do? After all, they all have their regular job to do too.

7. Common Issues faced  Dealing with non-cooperative stakeholders  Conveying bad news to stakeholders  Working closely with the Project Manager

8. BA and PM PMBA Role Manage the project resources Manage the requirements Orientation Big picture (macro) Detail oriented (micro) Objective Keep the project going smoothly Bridge the gap b/w business and IT Key Skills ManagerialInvestigative Project Changes Controls the changes to project Manages the change and ensures acceptance

9. Virtual Teams  Bas may have to deal w/ stakeholders working in different locations – dispersed / virtual teams  Issues  Physical distance  Time zone differences  Cultural differences  Use of collaboration tools (group support systems) may facilitate this