1. Mid-Range Plan September 11, 2013 1

2. WORLDWIDE MARKETING and DISTRIBUTION MID–RANGE PLAN Theatrical Market Update Theatrical Market Update Domestic Domestic International International Market Rankings Market Rankings FY14 Savings Initiatives and Status FY14 Savings Initiatives and Status Overhead Overhead Marketing and Print Costs Marketing and Print Costs FY15 MRP FY15 MRP Marketing Strategy Discussion Marketing Strategy Discussion By-Studio Comparison By-Studio Comparison Sony Goals for FY15 Sony Goals for FY15 2

3. Theatrical Market Update 3

4. ($Million)(Million) Domestic box office increased about 6% in 2012, and is now above the historic annual levels recorded for at least the past 10 years driven by 3D since 2009. Admissions were up about 4% in 2012, and are projected to increase a modest 2% by the end of this year. Ticket sales are then expected to retract slightly for at least the next two years Box office is projected to be up by about 5% by year end, then increase around 2.5% per year in 2014 and 2015 The 3D shares for 2012 releases was 52%; To date in 2013, the average 3D box office per title was consistently below 40%, with some even dipping below 30%, a trend that will likely continue Theatrical Market Highlights Domestic Box Office Industry Data 1% 10% 2% 21% 17% 16% Source: IHS Screen Digest reports as of September 9, 2013; MPAA Theatrical Market Statistics 2012 Report; SPR Print Operations Planning 14.5% 14% 4

5. 5 Global box office reached $34.5 billion in 2012, up 4.5% over 2011’s total, due to increases in all regions except Europe. North America barely regained its #1 position in 2012 after dropping to #2 behind EMEA in 2011. For 2013-15, AsiaPac is projected to be #1 and EMEA #2, with North America dropping to #3 for the first time. Chinese box office grew by 36% (the highest growth market) in 2012 to become the largest international market and 10% ahead of #2 Japan. International box office is up 29% over five years ago, driven by growth in emerging markets, especially China, Russia and Brazil. 2013 international box office is projected to grow 9.5%, while 2014 and 2015 are projected to grow 8% each. Theatrical Market Highlights Worldwide Box Office Industry Data Source: IHS Screen Digest reports as of September 5, 2013; MPAA Theatrical Market Statistics 2012 Report

6. 6 Market Highlights Worldwide Box Office Industry Data Green markets in calendar 2012 represent higher ranking than 2003 Source: IHS Screen Digest reports as of September 5, 2013 China was #1 in 2012, moving Japan to #2 Brazil replaced Italy in 2012 Top 10 China, Brazil and Russia are new to the Top 10 since 2003. India is the only other market to move up in Top 10 market ranking since 2003

7. 7 Theatrical Market Highlights Top 15 SPRI Box Office Markets SKYFALL’s £100M performance in UK propelled them to the #1 SPRI box office market, knocking Russia to #2 Japan grew from #10 to #3 due to RESIDENT EVIL 5, AMAZING SPIDER-MAN and SKYFALL’s strength Taiwan and India knocked Sweden and Holland out of SPRI top 15 due to 2011’s Europe- friendly SMURFS 1 and TINTIN

8. FY14 SAVINGS INITIATIVES AND STATUS 8

9. FY14 OVERHEAD INITIATIVES FY14 Overhead initiatives budgeted at $15.8M and estimated at $12.4M FY14 Overhead initiatives budgeted at $15.8M and estimated at $12.4M Shortfall due primarily to not changing Japan office Shortfall due primarily to not changing Japan office Due to starting initiatives in FY13, realized $5.3M in unbudgeted savings in FY13 Due to starting initiatives in FY13, realized $5.3M in unbudgeted savings in FY13 Sony Pictures Releasing International savings total $7.7M annually Sony Pictures Releasing International savings total $7.7M annually New sub-distribution deals in Belgium (April 2013), Scandinavia (July 2013), and Brazil (September 2013) New sub-distribution deals in Belgium (April 2013), Scandinavia (July 2013), and Brazil (September 2013) Office closures in Argentina (June 2012) and Holland (June 2013) Office closures in Argentina (June 2012) and Holland (June 2013) New joint venture partnership in Korea New joint venture partnership in Korea Restructuring of Home Office distribution services group Restructuring of Home Office distribution services group Renegotiation of current sub-distribution deals Renegotiation of current sub-distribution deals Sale of real estate in Argentina (one time savings) Sale of real estate in Argentina (one time savings) Other miscellaneous savings Other miscellaneous savings Sony Pictures Releasing savings total $4.6M annually Sony Pictures Releasing savings total $4.6M annually Dallas office closure Dallas office closure Executive department changes Executive department changes Creative Advertising restructuring Creative Advertising restructuring International Accounts Receivable and collections restructuring International Accounts Receivable and collections restructuring 9

10. In FY14 budget, reduced worldwide P&A&O expenses by roughly $164M with the following initiatives: In FY14 budget, reduced worldwide P&A&O expenses by roughly $164M with the following initiatives: Eliminated most Newspaper and Outdoor, and applied a 5% Marketing Challenge to all film media budgets, cutting Domestic Media by $62M. Eliminated most Newspaper and Outdoor, and applied a 5% Marketing Challenge to all film media budgets, cutting Domestic Media by $62M. Anticipated savings from appointing new media agencies and audit firms for Latin America (UM) and Japan (Dentsu), along with 5% Marketing Challenge applied to six major territories, reduced International Media by $22M. Anticipated savings from appointing new media agencies and audit firms for Latin America (UM) and Japan (Dentsu), along with 5% Marketing Challenge applied to six major territories, reduced International Media by $22M. Cuts in Creative, Publicity, Research and Freight reduced Basics by $47M. Cuts in Creative, Publicity, Research and Freight reduced Basics by $47M. Further worldwide expansion of the digital cinema footprint, reduced the FY14 Prints budget by about $33M. Further worldwide expansion of the digital cinema footprint, reduced the FY14 Prints budget by about $33M. The above initiatives continue for FY15 The above initiatives continue for FY15 FY15 Worldwide P&A&O budgets are $153M (13%) less than greenlight submissions or comparable films (newer titles) FY15 Worldwide P&A&O budgets are $153M (13%) less than greenlight submissions or comparable films (newer titles) SPE continues to fully leverage our media relationships and partnerships, increasing the total number of promotional deals, including in-show integration, over the past year, and delivering extra media exposure of $40-50M annually. SPE continues to fully leverage our media relationships and partnerships, increasing the total number of promotional deals, including in-show integration, over the past year, and delivering extra media exposure of $40-50M annually. 10 FY14 MARKETING & PRINT (P&A&O) COST INITIATIVES

11. FY14 P&A&O COST INITIATIVES (in thousands) FY14 budgeted P&A&O savings were $164M Current estimated savings are $150M Shortfall due primarily to ONE DIRECTION and CLOUDY 2 11

12. FY15 P&A&O COST INITIATIVES (in thousands) Italicized titles are new GL submissions since marketing initiatives, prior GL not applicable; comp film average used FY15 P&A&O was cut $153M (13%) versus original greenlight or recent comparison film(s) 12

13. Marketing Strategy Discussion 13

14. By-Studio Comparisons 14

15. MEDIA STRATEGY – BY STUDIO SONY Overall falls on the lower side of TV usage (exception Smurfs 2) Smurfs 2 – Moderate side in comparison to family films Primetime usage is on the low side Emphasis in national cable for efficiency & premium originals Favors :30s more than other studios 1,610 grps KANTAR 1,879 grps ACTUAL 1,646 grps KANTAR 2,028 grps ACTUAL 1,673 grps KANTAR 2,172 grps ACTUAL 1,991 grps KANTAR 2,192 grps ACTUAL 2,307 grps KANTAR 2,427 grps ACTUAL 1,974 grps ACTUAL 1,528 grps ACTUAL 693 grps ACTUAL Opening: $17.5 Lifetime: $68.2 Opening: $27.5 Lifetime: $60.5 Opening: $20.7 Lifetime: $98.8 Opening: $24.9 Lifetime: $73 Opening: $41.5 Lifetime: $130.6 Opening: $29.8 Lifetime: $85.1 Opening: $9.3 Lifetime: $27.9 Opening: $15.8 Lifetime: $23.9 15

16. MEDIA STRATEGY – BY STUDIO SONY CONTINUED Runs :15s in final two weeks of campaign Other studios generally run within final 3-4 weeks Digital media is competitive with top studios Elysium, Mortal Instruments & One Direction likely overstated within competitive reported numbers (used actual) 1,610 grps KANTAR 1,879 grps ACTUAL 1,646 grps KANTAR 2,028 grps ACTUAL 1,673 grps KANTAR 2,172 grps ACTUAL 1,991 grps KANTAR 2,192 grps ACTUAL 2,307 grps KANTAR 2,427 grps ACTUAL 1,974 grps ACTUAL 1,528 grps ACTUAL 693 grps ACTUAL Opening: $27.5 Lifetime: $60.5 Opening: $20.7 Lifetime: $98.8 Opening: $24.9 Lifetime: $73 Opening: $41.5 Lifetime: $130.6 Opening: $17.5 Lifetime: $68.2 Opening: $29.8 Lifetime: $85.1 Opening: $9.3 Lifetime: $27.9 Opening: $15.8 Lifetime: $23.9 16

17. WARNER BROS. Heavy TV GRPs overall (many 2,000+) Buys abundance of Primetime TV (as much as 625 GRPs) Buys big on ALL films Tends to run fairly even weight levels in the four weeks leading into opening Hangover ran more conservative GRPs, but included lots of expensive television with prime and sports 2,106 grps1,685 grps 2,700 grps ACTUAL 2,339 grps1,887 grps2,631 grps Opening: $50.1 Lifetime: $144.8 Opening: $41.7 Lifetime: $112.2 Opening: $116.6 Lifetime: $290.9 Opening: $37.3 Lifetime: $100.9 Opening: $41.9 Lifetime: $135.2 Opening: $26.4 Lifetime: $123.6 MEDIA STRATEGY – BY STUDIO 17

18. MEDIA STRATEGY – BY STUDIO FOX Conservatively spends, but supports titles they deem as “winners” and limits spending on others DreamWorks Animation is the exception The Heat at almost 2200 GRPs primarily focused on females Only film/studio to run in-show Academy Awards unit 2,327 grps1,455 grps2,186 grps3,948 grps1,996 grps1,922 grps Opening: $33.5 Lifetime: $107.5 Opening: $17.3 Lifetime: $44.7 Opening: $39.1 Lifetime: $157.9 Opening: $21.3 Lifetime: $80.6 Opening: $53.1 Lifetime: $129.4 Opening: $14.4 Lifetime: $59.8 18

19. UNIVERSAL Media usage varies by title Reasonable TV levels with exception of animated fare Using :15s 4-5 weeks out in most cases The Purge & Kick-Ass 2 – very targeted weight levels Despicable Me- huge push, rivals DreamWorks 1,855 grps 1,300 grps ACTUAL 3,213 grps1,450 grps2,195 grps1,357 grps Opening: $97.4 Lifetime: $238.7 Opening: $34.1 Lifetime: $64.5 Opening: $83.5 Lifetime: $357.6 Opening: $12.7 Lifetime: $33.3 Opening: $27.1 Lifetime: $72.1 Opening: $13.3 Lifetime: $28.1 MEDIA STRATEGY – BY STUDIO 19

20. PARAMOUNT Strong TV levels, but nothing special in execution Used Super Bowl in-game & pre-kick for both films Tends to use strong levels of local TV in top markets Backloads media weight 2,392 grps2,435 grps Opening: $66.4 Lifetime: $201.4 Opening: $70.1 Lifetime: $228.8 MEDIA STRATEGY – BY STUDIO 20

21. BUENA VISTA Normal usage, typically in moderate range Monsters University paid kids levels conservative to the category Disney Channel is not reported as paid activity – but it’s a workhorse for the film with strong kids delivery Used Super Bowl on Iron Man 3 & Pre-Game stunt on Lone Ranger Iron Man 3 biggest box office performer with relatively conservative media plan 1,716 grps2,142 grps2,030 grps2,559 grps Opening: $174.1 Lifetime: $409 Opening: $82.4 Lifetime: $265 Opening: $29.2 Lifetime: $88.8 Opening: $22.2 Lifetime: $79.1 MEDIA STRATEGY – BY STUDIO 21

22. LIONSGATE (included Now You See Me only) Approached with targeted weight levels (broke through to become a hit) 1,434 grps Opening: $29.4 Lifetime: $117.4 MEDIA STRATEGY – BY STUDIO 22

23. WEINSTEIN (included Lee Daniels: The Butler only) Television campaign included strong use of African American syndication, daytime & news coverage 1,490 grps Opening: $24.6 Lifetime: $91.4 MEDIA STRATEGY – BY STUDIO 23

24. MEDIA STRATEGY – GENERAL Outdoor usage varies across the board for studios Outdoor usage varies across the board for studios Animated films tend to buy deeper market list Animated films tend to buy deeper market list Event films vary, however some studios buy deeper market list (with limited presence in the lower markets) Event films vary, however some studios buy deeper market list (with limited presence in the lower markets) Most campaigns run for 4 weeks Most campaigns run for 4 weeks Newspaper varies Newspaper varies Studios trending to overall reduction Studios trending to overall reduction Flighting similar amongst studios Flighting similar amongst studios Family films start core flight early, mostly with kids television Family films start core flight early, mostly with kids television Event films have 4-5 week core flight, with early out hits/stunts Event films have 4-5 week core flight, with early out hits/stunts 24

25. Sony Goals for FY15 25

26. SONY GOALS FOR FY15 Consider utilizing more :15s & starting them earlier Consider utilizing more :15s & starting them earlier Greater share of voice with no increased cost Greater share of voice with no increased cost Spend on the front to plant position in marketplace- Don’t backload media as much Spend on the front to plant position in marketplace- Don’t backload media as much High concept films have unique ability to break through with less High concept films have unique ability to break through with less Timing is key when placing and/or deleting media Timing is key when placing and/or deleting media Better avails & pricing with lead time Better avails & pricing with lead time Cut less than ideal areas to get dollars back when in flight Cut less than ideal areas to get dollars back when in flight Damage to long term media relationships Damage to long term media relationships 26