2. MICHEL MCCLUNG LAUREL TEMME JAKE SPACEK Good Morning Starbucks Commercial Starbucks Glen

3. STRENGTHS NUTRITION CONSCIOUS FAIR TRADE TRANSNATIONAL COMPANY GREAT CUSTOMER SERVICE VIVACIOUS ENVIRONMENT LOCATION GREAT COMPANY TO WORK FOR

4. WEAKNESSES PRICE LOCATION TARGET MARKET STRICT COMPANY POLICIES GLOBAL COMPETITION Nightline Video

5. OPPORTUNITIES COBRANDING WITH FOOD AND OTHER BEVERAGE COMPANIES TO SELL IN THE CAFÉ’S SELL DIFFERENT FAIR TRADE PRODUCTS EXPAND GLOBAL OPERATIONS

6. THREATS COMPETITION THEY REMAIN VULNERABLE TO THE POSSIBILITY THAT THEIR INNOVATION MAY FALTER OVER TIME. ECONOMY OF THE COFFEE BEAN COFFEE DRINKING TREND MAY TURN TO ANOTHER BEVERAGE

7. SOURCES http://www.youtube.com/watch?v=_pbQkCleBXI&fea ture=related http://www.youtube.com/watch?v=-oOqM98Ga34 http://www.youtube.com/watch?v=4VWMVYibkfo http://www.youtube.com/watch?v=14qeu7JRwt0 http://www.starbucks.com/default.asp http://www.marketingteacher.com/SWOT/starbucks_ swot.htm http://www.truthorfiction.com/rumors/s/starbucks- iraq.htm