1. Long Run A planning stage of Production Everything is variable and nothing fixed— therefore only 1 LRATC curve and no AVC

2. THE SUPPLY CURVE IN A COMPETITIVE MARKET Short-Run Supply Curve –The portion of its marginal cost curve that lies at or above average variable cost. Long-Run Supply Curve –The marginal cost curve hits the minimum point of its average total cost curve.

3. THE SUPPLY CURVE IN A COMPETITIVE MARKET Market supply equals the sum of the quantities supplied by the individual firms in the market. S =sum of all MC @ or > AVC

4. The Short Run: Market Supply with a Fixed Number of Firms For any given price, each firm supplies a quantity of output so that its marginal cost equals price. P=MR=MC The market supply curve reflects the individual firms’ marginal cost curves.

5. Figure 6 Short-Run Market Supply (a) Individual Firm Supply Quantity (firm) 0 Price MC 1.00 100 $2.00 200 (b) Market Supply Quantity (market) 0 Price Supply 1.00 100,000 $2.00 200,000 If the industry has 1000 identical firms, then at each market price, industry output will be 1000 times larger than the representative firm’s output.

6. The Long Run: Market Supply with Entry and Exit Firms will enter or exit the market until profit is driven to zero economic Profit In the long run, price equals the minimum of average total cost. P=MR=MC The long-run market supply curve is horizontal at this price. Supply curve is therefore perfectly elastic in Long Run

7. Figure 7 Long-Run Market Supply (a) Firm’s Zero-Profit Condition Quantity (firm) 0 Price (b) Market Supply Quantity (market) Price 0 P = minimum ATC Supply MC ATC

8. The Long Run: Market Supply with Entry and Exit At the end of the process of entry and exit, firms that remain must be making zero economic profit. The process of entry and exit ends only when price and average total cost are driven to equality. Long-run equilibrium must have firms operating at their efficient scale.

9. Why Do Competitive Firms Stay in Business If They Make Zero Profit? Profit equals total revenue minus total cost. Total cost includes all the opportunity costs of the firm. In the zero-profit equilibrium, the firm’s revenue compensates the owners for the time and money they expend to keep the business going.

10. A Shift in Demand in the Short Run and Long Run An increase in demand raises price and quantity in the short run. Firms earn profits because price now exceeds average total cost.

11. Figure 8 An Increase in Demand in the Short Run and Long Run Firm (a) Initial Condition Quantity (firm) 0 Price Market Quantity (market) Price 0 DDemand, 1 SShort-run supply, 1 P 1 ATC Long-run supply P 1 1 Q A MC A market begins in long run equilibrium. And firms earn zero profit.

12. Figure 8 An Increase in Demand in the Short Run and Long Run Market Firm (b) Short-Run Response Quantity (firm) 0 Price P 1 Quantity (market) Long-run supply Price 0 D 1 D 2 P1P1 S 1 P 2 Q 1 A Q 2 P 2 B ATC MC An increase in market demand… …raises price and output. The higher P encourages firms to produce more… …and generates short-run profit.

13. Figure 8 An Increase in Demand in the Short Run and Long Run P 1 Firm (c) Long-Run Response Quantity (firm) 0 Price MC ATC Market Quantity (market) Price 0 P 1 P2P2 Q1Q1 Q2Q2 Long-run supply B D1 D 2 S1S1 A S 2 Q 3 C Profits induce entry and market supply increases. The increase in supply lowers market price. In the long run market price is restored, but market supply is greater.

14. Why the Long-Run Supply Curve Might Slope Upward Some resources used in production may be available only in limited quantities. Firms may have different costs. Marginal Firm –The marginal firm is the firm that would exit the market if the price were any lower.

15. Because a competitive firm is a price taker, its revenue is proportional to the amount of output it produces. The price of the good equals both the firm’s average revenue and its marginal revenue. Summary

16. To maximize profit, a firm chooses the quantity of output such that marginal revenue equals marginal cost. This is also the quantity at which price equals marginal cost. Therefore, the firm’s marginal cost curve is its supply curve. Summary

17. In the short run, when a firm cannot recover its fixed costs, the firm will choose to shut down temporarily if the price of the good is less than average variable cost. In the long run, when the firm can recover both fixed and variable costs, it will choose to exit if the price is less than average total cost. Summary