1. 1 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Cisco Unified Communications Model RFP Template Barry Turner, Business Development Cisco Unified Communications Ann Swenson, Product & Technology Marketing Cisco Unified Communications

2. 2 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Cisco Unified Communications Cisco Strategy: Create Solutions that Enable More Effective Communications that Directly Impact Businesses’ Top and Bottom Line Collaborative Effective Eliminate communications complexity and reach the right resource the first time Open Applications that enable user- controlled productivity anywhere, anytime with any device Standards-based, Secure Systems, built into the Intelligent Information Network

3. 3 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. A Comprehensive Unified Communications Portfolio Workplace services Voicemail and UM Emergency responder Customer contact Rich-media conferencing ApplicationsEndpointsCall ControlInfrastructure IP Phones Wireless Phones Soft client Video Telephony Hosted call control Cisco Unified CallManager Cisco Unified CallManager Express (part of Integrated Services Routers) Integrated network infrastructure: Security QoS Availability Management Administration A Complete Flexible, Resilient and Secure Suite of Unified Communications Products that Scale and Adapt to the Needs of Any Business

4. 4 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Design principles Vendor neutral The word Cisco not used No Cisco brand or product names used Questions phrased to be describe functionality, not cisco features Content becomes yours Use it as you see fit Copy once sentence Copy whole document Designed to be used by Consultants Has the look feel & quality of typical large enterprise RFP Questions mainly of a compliant / not compliant nature

5. 5 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. TDM- Focused Tries to be IP Challenges Unified Communications only Why create a Unified Communications RFP Template

6. 6 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Customer benefits Speed to market Saves time and expense Safe guards by asking relevant questions IP based content Educates them on IP requirements e.g. open standards, QoS etc

7. 7 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Why a converged document needed Architecture Security QoS Open standards More than just voice, IM, video and collaboration Applications Mobility

8. 8 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Architecture Wan, LAN through to network management WAN & Gateways Gateway functionality Position in architecture Leverage existing infrastructure LAN Relevance of Ethernet switching Security Manageability WIFi Choice of architectures Centralised Distributed Hoisted mixed

9. 9 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Intranet Internet Secure IP Communications Systems Approach in Action Infrastructure VLAN segmentation Layer 2 protection Firewall Intrusion detection QoS and thresholds Secure VPN Wireless security Call Management Hardened Windows OS Digital certificates Signed software images TLS signaling Integrated CSA Applications Multi-level administration Toll fraud protection Secure management Hardened platforms h.323 and SIP signaling Endpoints Digital certificates Authenticated phones GARP protection TLS protected signaling SRTP media encryption Centralized management

10. 10 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. QoS Layer 2, switching Layer 3, WAN Gateways Call control CAC via RSVP Session border control

11. 11 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Open Standards Infrastructure RSVP agent 802.3af 802.11b/g Discovery protocol Call control SIP, H.323, MGCP RTP Security SRTP X.509 V3 https TLS Messaging MAPI Imap Applications SIP/SIMPLE Jabba TAPI JTAPI XML VXML Http Video H.26x QoS

12. 12 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Media Voice Video Data collaboration Instant messaging

13. 13 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Applications Customer service VXML self service Edge queuing Multi-media queuing Virtual agent groups Collaboration Application sharing Instant messaging Mix voice & video Messaging Unified messaging Visual voice mail Text to speech Handset applications Presence Web access Hospitality XML e.g. time management Personal communications Presence Multi-media Messaging Directory access Mobile

14. 14 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Mobility / Home working Mix of technologies needed –GSM –WLAN –VPN –Web –Messaging –Mobile / Fixed convergence Mobility

15. 15 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Comprehensive Coverage of Entire Portfolio Vendor Guidelines Enterprise Overview Architecture Security, End to End Infrastructure, Scalability, Mobility, Availability, Openness, etc Communications Infrastructure Voice services, handsets and features, migration and interoperability Video & TV Mobility Messaging Workforce collaboration and multimedia Customer service Management Financial info Authored by Cisco Product Managers, Technical primes and Technical Marketing Engineers

16. 16 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Versions Pre-RFP/RFI Stage Model RFP covering converged network (Questions document) Market Segments Enterprise Commercial US International

17. 17 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Proposal Expert team

18. 18 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Sections 1 - 4 1. Executive summary What is the customer trying to achieve 2. Vendor guide lines The process & time times etc 3. Enterprise overview Current state of the customers communications architecture and where they want to be 4. Introduction to the technical sections

19. 19 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 5 – The Architecture Wan Lan Wifi Security Scalability Availability Opennes Operating environment

20. 20 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 6 – Communication Infrastructure Standard voice services Call control End points Voice, video, wifi handsets Migration Standards supported Specific features

21. 21 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 7 – Video & TV MCU Video Gateways QoS

22. 22 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 8 - Mobility Single number reach Dial one number regardless of location Mobility end points Soft clients Remote working Home and mobile working requirements VPN

23. 23 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 9 - Messaging Architecture Security Inter-operability Scalability User admin & features System admin Advanced features

24. 24 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 10 - Collaboration Large group collaboration Audio, video and application for large groups Presence services Architecture, network interfaces, features, scalability Unified clients Desl top client that delivers voice, IM, messaging, conferencing via a “buddy list”

25. 25 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 11 – customer service Systems architecture Call treatment Management Multi-media Availability Out Bound Desktop integration Applications

26. 26 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 12 – network management General solution management Network monitoring and management Service monitoring and management Diagnostics and monitoring Provisioning and change management

27. 27 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 13 – development strategy Request for road map information

28. 28 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 14 – planning, design, implementation General service capabilities Planning and design Implementation Maintenance Optimisation Project management Project management Partner certification and channel methodology Quality assurance and control

29. 29 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 15 - commercial Terms and conditions Pricing scenarios Financing options Warranty Training Vendor compliance & quality

30. 30 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Section 16 Glossary and references

31. 31 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Appendices Building layout User profiles End to end infrastructure Full list of locations List of locations with existing equipment

32. 32 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Appendices – User profiles

33. 33 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Appendices – building layout

34. 34 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Moving Forward and Access Find it: On the Proposal Experts website (internal): http://wwwin.cisco.com/WWSales/wwops/wwssp/proposalexperts/ On the Cisco Channel Partner Website (external): http://www.cisco.com/web/partners/sell/technology/ipc/resources. html To be updated twice a year Contact through the Cisco CLP team at CiscoCLP@cisco.com: Barry Turner Ann Swenson

35. 35 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Public © 2003, Cisco Systems, Inc. All rights reserved. Questions? CiscoCLP@cisco.com