1. KNOWLEDGE FOR ACTION TIPS FOR STUDENT ORGANIZATIONS Design Standards

2. KNOWLEDGE FOR ACTION The Wharton brand is one of our most important assets The Conference represents the brand. Your communications should be Wharton quality. Check list for use  Get approval for a conference name  Get permission to use the student version of the Wharton logo  Send materials for approval before production

3. KNOWLEDGE FOR ACTION Branding Requirements Identify your affiliation (xx candidate, Class of xx) and the School (“The Wharton School, University of Pennsylvania”). 1 Introduce the activity as “student-led” and that it is “independently managed” by you. If sponsored by a Wharton program and division, include contact information and “About Wharton” text. 2 3 4

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8. KNOWLEDGE FOR ACTION  Before

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10. KNOWLEDGE FOR ACTION   Before 

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12. Resources www.wharton.upenn.edu/standards Questions? editor@wharton.upenn.edu

13. KNOWLEDGE FOR ACTION Wharton Media Relations Contact us: 2 months before event Provide us list of speakers: well known business leaders will generate more media interest Gain approval from all speakers for all types of recording (note taking, photography, social media) Once event is open to registration, request of us sample press releases Meet with us: 4-6 weeks before event Supply us draft press release for approval that includes all event details and notes, “Conference is held by a Wharton student-run organization” We will supply list of media contacts to approach including campus/Wharton outlets Share your photography and social media plans Remain in touch with us: days before and after event Notify us of confirmed journalists Promote event via social media for potential Wharton re- posting Check with us for media mentions, if any CONTACT US communications@ wharton.upenn.edu 215-898-8036 COMPLETE GUIDELINES http://bit.ly/11Cw8dc