1. © 2008 Eyeblaster. All rights reserved Making EB Friendly Ads from Creative Shop Assets Presented by: Christopher Maurer ● title ● November 2008 Using the Dynamic Content Component EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2008 Eyeblaster. All rights reserved Using the Dynamic Content Component Why Should We Use the Component? Making Changes in the Flash Testing Locally Adding Dynamic Content to the ACM Testing the Ad Online Conclusion

3. © 2008 Eyeblaster. All rights reserved Why use our component? We eliminate crossdomain.xml issues with ASP+ publishers Empowers the client to upload files as they need to. No need to purge the Content Delivery Network (CDN) of old files Do not have to wait to enter a request to Second Tier. 44pt Bold

4. © 2008 Eyeblaster. All rights reserved Making Changes in the Flash We eliminate crossdomain.xml issues with ASP+ publishers Empowers the client to upload files as they need to. No need to purge the Content Delivery Network (CDN) of old files Do not have to wait to enter a request to Second Tier. 44pt Bold

5. © 2008 Eyeblaster. All rights reserved Bumper Slide + Image insert more descriptive text here

6. © 2008 Eyeblaster. All rights reserved Textual bullets Bullet text – keep to single line This is a slide, not an article Not too many texts - only slides The less heavy-text, the better Be conservative with sub-bullets Sub bullets not a must; one sub-level max

7. © 2008 Eyeblaster. All rights reserved Textual bullets Bullet text – keep to single line This is a slide, not an article Not too many texts - only slides The less heavy-text, the better Be conservative with sub-bullets Sub bullets not a must; one sub-level max

8. © 2008 Eyeblaster. All rights reserved Bumper Slide + Image insert more descriptive text here

9. © 2008 Eyeblaster. All rights reserved This is a sample Statement slide. Use it as to start, conclude or make a point Source: 2006 McKinsey & Co

10. © 2008 Eyeblaster. All rights reserved Source: 2006 McKinsey & Co This is a sample statement slide. Use it to start, conclude or make a Point

11. © 2008 Eyeblaster. All rights reserved Sine Waves are a separate element placed on top of picture and groups Logo with white text place on top

12. © 2008 Eyeblaster. All rights reserved Advertiser benefit with 3 examples Enter here the branding best practice discussed To replace image, right-click + Change Picture Tip - image aspect ratio matches Creative Zone images The Happening

13. © 2008 Eyeblaster. All rights reserved Advertiser Benefits with 3 Examples Enter here the branding best practice discussed To replace image, right-click + Change Picture Tip - image aspect ratio matches Creative Zone thumbnails

14. © 2008 Eyeblaster. All rights reserved Advertiser benefit with 4 examples Indiana Jones Sony Vaio CR The Happening Indiana Jones

15. © 2008 Eyeblaster. All rights reserved Advertiser Benefits with 4 Examples Indiana Jones Sony Vaio CR The Happening Indiana Jones

16. © 2008 Eyeblaster. All rights reserved Full page campaign spotlight

17. © 2008 Eyeblaster. All rights reserved Graphs & Org Charts Chart Design 6 Select Chart>Home>Font> Set to White EB Orange 246/137/51 EB Yellow 255/200/40 250/196/153255/227/147 123/69/26128/100/20

18. © 2008 Eyeblaster. All rights reserved Graphs & Org Charts Chart Design 3 EB Green 52/70/13 EB Gray 161/161/161 153/162/134 208/208/208 26/35/7 81/8181

19. © 2008 Eyeblaster. All rights reserved Thank you