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MARKET PULSE August 2015 1
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Survey Methodology Monthly online survey of 300+ CA REALTORS® Respondents are asked about their last closed transaction and business activity in their market area for the previous month and the last year. 2
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LAST TRANSACTION 3
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More than Half Are Selling At or Above Asking Q: Did your last closed transaction sell over, at or below asking price? 4 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Premium Paid Over Asking Price Dropped Q: At what percentage was your last closed transaction sold over asking price? 5 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Percent Paid Below Asking Price Increases Q: At what percentage was your last closed transaction sold below asking price? 6 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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58% of Properties Receiving Multiple Offers Q: How many offers did the seller in your last closed transaction receive? 7 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Number of Offers Received Decreased Q: How many offers did your last closed transaction receive? 8 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Proportion of Properties with Listing Price Reductions Increased Q: Were there any listing price reductions before escrow opened in your last closed transaction? 9 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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About Half of Buyers were Previous Renters Q: Was the buyer of your last closed transaction a renter immediately prior to purchasing the property? 10 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Sellers Becoming Renters Remain Steady Q: Did the seller of your last closed transaction become a renter immediately after selling the property? 11 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Share of First-time Buyers Remain Steady Q: Was the buyer of your last closed transaction a first-time buyer? 12 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Majority Purchases are Primary Residences Q: What was the intended use of the property? 13 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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International Buyers Fluctuate Q: Was the buyer an international client (one who was not a citizen or permanent resident of the U.S.)? 14 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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MARKET CONDITIONS 15
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Floor Calls from Potential Clients Declining Q: Compared to last month, the number of floor calls from potential clients in your market area this month was … 16 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Listing Appointments/Presentations to Clients Slowing Down Q: Compared to last month, the number of listing appointments and presentations to clients in your market area this month was … 17 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Open House Traffic Continue to Dip Q: Compared to last month/year, open house traffic in your market area this month was … 18 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Auctions Steady Q: Compared to last month/year, the number of auctions in your market area this month was … 19 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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All Cash Purchases Continue to Decline Q: Compared to last month/year, the number of all cash purchases in your market area this month was … 20 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Majority of REALTORS® Expect Better/Similar Market Conditions Over the Next Year Q: What are your expectations for market conditions over the next year? 21 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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Why REALTORS® Expect Market Conditions to Worsen Rise in interest rates Economic uncertainty Lack of affordable housing The global economy Q: Why do you expect real estate market conditions to worsen over the next year? 22 SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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1 In 5 REALTORS® Are Concerned About Affordability 23 Q: What is your biggest concern about the current real estate market? SERIES: Market Pulse Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
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What are REALTORS® Saying? Sellers aren’t getting the traffic because of high pricing – Contra Costa Pressures on lending are causing appraisals to come in low - Fresno Consumer are very uncertain about the economy – Riverside Market seems to be slowing - Yolo Q: Do you have any specific comments, professional observations, or information that you would like to share with us--such as information on multiple bidding, changing buyer preferences, mortgage credit issues, or other topics? 24
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