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Building Online Partnerships www.Mequoda.com | slide 1 of 30 © 2010 Mequoda Group, LLC Building Online Partnerships How VidaySalud.com Built A Sponsor-Driven.

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Presentation on theme: "Building Online Partnerships www.Mequoda.com | slide 1 of 30 © 2010 Mequoda Group, LLC Building Online Partnerships How VidaySalud.com Built A Sponsor-Driven."— Presentation transcript:

1 Building Online Partnerships www.Mequoda.com | slide 1 of 30 © 2010 Mequoda Group, LLC Building Online Partnerships How VidaySalud.com Built A Sponsor-Driven Business Around Dra. Aliza, A Celebrity Doctor Serving The Global Latino Community

2 Building Online Partnerships www.Mequoda.com | slide 2 of 30 © 2010 Mequoda Group, LLC Today’s Host Kim Mateus Educational Services Director Mequoda Group Kim@Mequoda.com

3 Building Online Partnerships www.Mequoda.com | slide 3 of 30 © 2010 Mequoda Group, LLC Today’s Speaker Carl Kravetz Publisher, VidaySalud.com ckravetz@vidaysalud.com

4 Building Online Partnerships www.Mequoda.com | slide 4 of 30 © 2010 Mequoda Group, LLC VidaySalud.com

5 Building Online Partnerships www.Mequoda.com | slide 5 of 30 © 2010 Mequoda Group, LLC About VidaySalud.com Accurate Health Information Spanish Speaking Consumers Better Communication with Doctors Better Health Outcomes MISSION BlogsUsers Added daily WEBSITE Spanish-language Health Information 18 specific health topics Primarily Women18 to 54 Content

6 Building Online Partnerships www.Mequoda.com | slide 6 of 30 © 2010 Mequoda Group, LLC VidaySalud Success March 2011 (at 22 months old): We attribute our success to: VISITS: PAGE VIEWS: UNIQUE VISITORS: 556,685 1,416,209 485,064 Spanish-language Health Content Niche Dra. Aliza, the best-known brand name in Hispanic Health Developing Quality Content Following the Mequoda System Advertising via Pay-Per-Click Campaigns Linking to other Websites Metrics and Advertising Strategy

7 Building Online Partnerships www.Mequoda.com | slide 7 of 30 © 2010 Mequoda Group, LLC VidaySalud Partnership Philosophy 4) Content Partners Harvard Health Publications Additional content partners 1) Content Based on Dr. Aliza’s identity 2) Build Relationships Spanish-speaking audience 3) Virtual Business Minimal Business Overhead

8 Building Online Partnerships www.Mequoda.com | slide 8 of 30 © 2010 Mequoda Group, LLC Types of Online Partnerships 1 1 2 2 3 3 5 5 4 4 Technology Partnership Content Partnership Distribution Partnership Advertising Partnership Sales Partnership

9 Building Online Partnerships www.Mequoda.com | slide 9 of 30 © 2010 Mequoda Group, LLC Our IT partner… Designing VidaySalud.com Building the VidaySalud.com site Managing SEO Providing our technical backbone Mequoda Gold Membership also gives us access to tier1 technology partners; Rackspace and WhatCounts Mequoda Gold Membership covers all our system development, support and training with no fixed overhead. The Deal: 1 1 Technology Partnership

10 Building Online Partnerships www.Mequoda.com | slide 10 of 30 © 2010 Mequoda Group, LLC Translation of 640 articles into “neutral” Spanish Exclusive first-year use of Spanish-language content Share in licensing revenue after first year Articles translated on a schedule of 25 per month Content is refreshed every three years Our first content partner! The Deal: 2 2 Content Partnership

11 Building Online Partnerships www.Mequoda.com | slide 11 of 30 © 2010 Mequoda Group, LLC 2 2 Content Partnership

12 Building Online Partnerships www.Mequoda.com | slide 12 of 30 © 2010 Mequoda Group, LLC 2 2 Content Partnership The Deal: Diet plans Advertising Most Visited Channel: Diet and Nutrition Visitor Interest: Healthy Recipes and Diet Plans Recipes General Mills is Exclusive Advertising Sponsor in the Channel 3 free, downloadable diet plans: Diabetic Healthy heart Weight loss 20 healthy recipes a month 1 original health article per month 4 repurposed articles per month

13 Building Online Partnerships www.Mequoda.com | slide 13 of 30 © 2010 Mequoda Group, LLC 2 2 Content Partnership

14 Building Online Partnerships www.Mequoda.com | slide 14 of 30 © 2010 Mequoda Group, LLC The Deal: Sponsored channel on VidaySalud.com: 2 2 Content Partnership 3+ articles supplied per week. Video content updated quarterly. Cutting-Edge Medicine

15 Building Online Partnerships www.Mequoda.com | slide 15 of 30 © 2010 Mequoda Group, LLC 2 2 Content Partnership

16 Building Online Partnerships www.Mequoda.com | slide 16 of 30 © 2010 Mequoda Group, LLC 3 3 Distribution Partnership

17 Building Online Partnerships www.Mequoda.com | slide 17 of 30 © 2010 Mequoda Group, LLC 3 3 Distribution Partnership

18 Building Online Partnerships www.Mequoda.com | slide 18 of 30 © 2010 Mequoda Group, LLC 3 3 Distribution Partnership

19 Building Online Partnerships www.Mequoda.com | slide 19 of 30 © 2010 Mequoda Group, LLC 3 3 Distribution Partnership

20 Building Online Partnerships www.Mequoda.com | slide 20 of 30 © 2010 Mequoda Group, LLC Distribution Partnership 3 3

21 Building Online Partnerships www.Mequoda.com | slide 21 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership The Deal: Clorox & VidaySalud.com Clorox VidaySalud.com Healthy Home Channel Includes Flu Content Paid: $15,000 per month for a year Funded: 2,000 free flu shots to underserved communities in Los Angeles and Texas Dr. Aliza attended the events

22 Building Online Partnerships www.Mequoda.com | slide 22 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership

23 Building Online Partnerships www.Mequoda.com | slide 23 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership The Deal: Missed Opportunity! During After Before The following month, Colgate became the sponsor and has not let it go since. Procter & Gamble sponsored the channel for the first month — planned to come back in the new year. Oral Health Channel was built and paid for and arranged by Procter & Gamble.

24 Building Online Partnerships www.Mequoda.com | slide 24 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership

25 Building Online Partnerships www.Mequoda.com | slide 25 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership

26 Building Online Partnerships www.Mequoda.com | slide 26 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership

27 Building Online Partnerships www.Mequoda.com | slide 27 of 30 © 2010 Mequoda Group, LLC 4 4 Advertising Partnership

28 Building Online Partnerships www.Mequoda.com | slide 28 of 30 © 2010 Mequoda Group, LLC 5 5 Sales Partnership The Deal: Advertising Sales Revenue Content Sharing Space on VidaySalud.com sold to Meredith advertisers Ser Padres Kid’s Health and Pregnancy channels Meredith receives 25% commission on media portion of VidaySalud.com sales

29 Building Online Partnerships www.Mequoda.com | slide 29 of 30 © 2010 Mequoda Group, LLC 5 5 Sales Partnership

30 Building Online Partnerships www.Mequoda.com | slide 30 of 30 © 2010 Mequoda Group, LLC Wish List for Future Partnerships 2 2 3 3 5 5 4 4 Content Partnership Distribution Partnership Advertising Partnership Sales Partnership Tufts Nutrition Johns Hopkins Health over 50 University of California, Berkeley Health Terra Univision Latin America Asthma and Allergy channel Digestive Health channel Natural and Complementary Medicine channel Healthy World “green” channel Latin American sales force Spain sales rep

31 Building Online Partnerships www.Mequoda.com | slide 31 of 30 © 2010 Mequoda Group, LLC The End Game WebMD: Make us an offer! Our Audience Today: Top 10 Countries as of July 2010

32 Building Online Partnerships www.Mequoda.com | slide 32 of 30 © 2010 Mequoda Group, LLC Carl Kravetz Publisher, VidaySalud.com c/o Cultural Asset Management Inc. PO Box 24857 Los Angeles, CA 90024 800-672-1713 ckravetz@vidaysalud.com Q & A

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