1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at www.ttr.tirol.at

2. www.sti-innsbruck.at What it is ttr.tirol.at is an information portal on tourism with a focus on Tirol Aim: to provide statistical, business- & strategically relevant as well as historical information on tourism for any interested party provided by Tirol Werbung (Tirol promotion agency) and the Management Center Innsbruck (MCI III) Free but registration is mandatory and information may not be used without explicit leave of the providers Launched in 2009, re-launched in 2012 2

3. www.sti-innsbruck.at The content Statistics –Key facts on tourism in general –Yearly statistics of overnight-stays (ordered by nationality or accommodation category) –National statistics (Statistik Austria) –International statistics (UNWTO) Target groups & markets –Fact sheets on most relevant visitor groups/nationalities: habits, fields of interest, growth rates, dos and don‘ts, competitor-countries –Theoretical approaches to market segmentation (e.g. Sinus Meta-Milieus) –Listing of activity-categories (statistics again) 3

4. www.sti-innsbruck.at The content II Marketing & online marketing –Rating platforms –Guerilla marketing –Social media in tourism –Tourism-related blogs Innovation and research –Listing of MCI tourism-related research projects since 2000 –Expert articles on various topics: climate change, trends in tourism, sustainability –Innovative concepts –Book tips 4