1. Stakeholder Analysis and Engagement Katy Koenen June 2013

2. 2 Agenda TaxonomyThe Process Best Practice Introduction Q & A

3. 3 Stakeholder Analysis and Engagement Goal Understand how to analyze and engage stakeholders Objectives Stakeholder Identification Stakeholder Analysis Stakeholder Engagement Section Introduction This presentation will help you identify, analyze and engage project stakeholders

4. 4 Taxonomy The PMBOK @ Guide – Fifth Edition Stakeholder. An individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome of a project. Stakeholder Analysis. A technique of systematically gathering and analyzing quantitative and qualitative information to determine whose interests should be taken into account throughout the project. Stakeholder Management Plan. The stakeholder management plan is a subsidiary plan of the project management plan that defines the processes, procedures, tools, and techniques to effectively engage stakeholders in project decisions and execution based on the analysis of their needs, interests, and potential impact. Taxonomy

5. 5 The Process 1.Identify Stakeholders 2.Analyze Stakeholder needs 3.Plan Stakeholder Communication 4.Distribute Information to Stakeholders 5.Engage Stakeholders

6. 6 The Process Influencers Contrubutors Truly Involved Identify Stakeholders

7. 7 Analyze Stakeholder Needs Assess impact of project on stakeholders Indicate priority of stakeholder influence Assess importance of each stakeholder Provide additional information as needed Identify stakeholder interests The Process

8. 8 Plan how to communicate with stakeholders Plan Stakeholder Communication

9. 9 The Process StakeholderInformationPurposeFrequencyMethod/FormatResponsible Review by [Who is the stakeholder?] [What is going to be communicated to the stakeholder?]  Status reports  Sign-offs  Issues  Deliverables notifications  Change requests  Other [What is the purpose of the communication ?] [How often should the communicatio ns occur?] [What format or method will be used and what is the contact information?] [Who will send out the communications ?] [Whom should review/ approve it prior to send out?] Distribute Information to Stakeholders

10. 10 The Process Dialogue and discuss requirements Communicate progress, changes, risks, issues Send Status Reports Discuss the impact of organizational changes Etc. Stakeholder Engagement

11. 11 Q & A What are your questions?

12. 12 Section Wrap-up In this section we… Learned how to identify stakeholders Learned how to analyze stakeholder needs Learned how to engage with stakeholders to foster relationships and ensure project success

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