1. Chapter 4 Principles of Business Communication

2. Learning Objective 1 Identify words that your receiver(s) will understand and that will elicit the intended response.

3. Principles of Choosing Words Choose understandable words Use specific, precise words Choose strong words Emphasize positive words Avoid overused words Avoid obsolete words

4. Learning Objective 2 Discuss the elements that create clear, concise, and effective sentences.

5. Developing Sentences Compose clear sentences. Use short sentences. Prefer active voice in sentences. Give sentences appropriate emphasis.

6. Learning Objective 3 Develop clear, concise, logical, coherent, and effective paragraphs.

7. Effective Paragraphs Use short paragraphs. Give paragraphs unity. Organize paragraphs logically. Give paragraphs appropriate emphasis. Provide paragraph coherence.

8. Learning Objective 4 Use appropriate alternatives to ensure unbiased language in messages.

9. Unbiased Language Language should be unbiased and respectful of all individuals regardless of race, gender, culture, age, ability, religion, or socioeconomic status.

10. Learning Objective 5 Use words and combinations of words that not only are understood by your receiver but also reveal who you are—words that give style and distinction to your messages.

11. Personalizing Your Message Use words and combinations of words that not only are understood by your receiver but also reveal who you are-words that give style and distinction to your message.