1. Rhetoric: The art of persuasion 1.3 kinds a.Appeal to reason, logic, and evidence b.Appeal to emotions c.Appeal to ethics/morals 2.Rhetorical devices – Techniques used to persuade the audience in favor of the speaker’s argument

2. Rhetorical devices 1.Figurative language – Language that is used for descriptive effect – Expresses meaning beyond the literal level 2.Hyperbole – Using exaggeration to express strong emotion, to make a point, or to evoke humor

3. Rhetorical devices 3.Rhetorical questions – Questions for which no answer is expected 4.Parallelism – The use of series of words, phrases, or sentences that have similar grammatical form. Used to emphasize ideas 5.Connotative language – The suggested or implied meanings of words, used to influence an audience’s interpretation of ideas