1. H OT TO B UY A D IAMOND Prestige Jewelers Sales Meeting Sales Presentation

2. T HE 4 C’ S D ETERMINE D IAMOND G RADE AND V ALUE

3. C UT Refers to a diamond’s reflective qualities, not its shape Angles and number of facets determine how diamond reflects the light Well cut diamonds Light enters from top and reflects from one side to the outer and exits out the top Poorly cut diamonds Light enters from top and “leaks” out the bottom

4. C LARITY Refers to a diamond’s flaws (or inclusions) Internal air bubbles Surface cracks Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)

5. C OLOR Refers to a diamond’s color Colorless is most valuable, reflecting the most light Graded on alphabetical scale “D” is colorless to “Z” is traces of yellow or brown Fancy color diamonds Don’t follow this rule Example: blue, yellow or pink diamonds

6. C ARAT Refers to the unit of weight by which a diamond is measured The greater the carat weight, the more expensive the diamond All other characteristics being equal

7. D ETERMINING A D IAMOND ’ S Q UALITY Microscope/Loop A microscope or jewelers loop will show and inclusions in a diamond. 10x magnifying glass Diamond Tester Uses light to verify that the diamond is real Does not guarantee quality of stone, just authenticity Certifies Quality of diamond Come from reputable source Cost up to $200.00

8. B UYER B EWARE OF “T REATED ” D IAMONDS Filled with glass to enhance clarity Treated with heat to enhance color Used to turn yellow or brown diamonds into a fancy-colored Color may change over time Painted for color to offset yellow color Wears off quickly Easily detectable

9. C ARING FOR D IAMONDS After you purchase a diamond it is important to care for it No scratches or damages Diamonds are brittle and can crack if banged Stored separately Avoid scratching of other jewelry Cleaning Jewelers polishing cloth Take it to a jeweler