1. Making More $$$ with RAB Resources for Clear Channel Sports!

2. Introducing… George Hyde Executive Vice President, RAB Training 38 years in Radio sales and management 13 years at RAB

3. RAB’s Mission Make it easy! Make you look good! Make you money!

4. National Marketing Effort Based in New York and Detroit Focused on client contact Target new categories/brands

5. RAB Services Delivery Member Service Hotline (800)-232-3131 8 AM to 7 PM Eastern time, M-F Online at www.RAB.comwww.RAB.com 24/7/365 access

6. About Your Clients RAB Category Files RAB Instant Backgrounds “Articles on Demand” at www.RAB.com

7. About the Media Radio Marketing Guide and Factbook One-stop source for most important Radio facts Competitive Media Guide Strengths and weaknesses Synergistic ideas Market-specific Newspaper Data

8. Newspaper Analysis: Dallas

9. Dallas Morning News

10. Ft. Worth Star-Telegram

11. Houston Chronicle

12. San Antonio Express-News

13. Miami Herald

14. South Florida Sun-Sentinel

15. Tampa Tribune

16. St. Pete Times

17. Orlando Sentinel

18. Florida Times- Union

19. Pensacola News- Journal

20. Gainesville Sun

21. Palm Beach Post

22. Des Moines Register

23. Ames Tribune

24. Cedar Rapids Gazette

25. Quad City Times

26. Philadelphia Inquirer

27. Philadelphia Daily News

28. Pittsburgh Post-Gazette

29. Harrisburg Patriot

30. Centre Daily Times

31. Nashville Tennesseean

32. Tennessean Since 1998 +22.4% +7.2% -1.8% Sources: Audit Bureau of Circulations, SRDS

33. About Your Listeners as Consumers Simmons Market Research Bureau Format Indices

34. Simmons Index Charts

36. About Your Listeners as Consumers Simmons Market Research Bureau Format Indices Consumer Correlation “Matching” Charts

37. Simmons Charts

39. About Your Listeners as Consumers Simmons Market Research Bureau Format Indices Consumer Correlation “Matching” Charts Private Eye Target Reports  By format  By sport (for PBP)  Comparisons to TV PBP

40. College Football Listener Indices Source: Simmons 2002

41. College Football Listener Indices Source: Simmons 2002

42. College Basketball Listener Indices Source: Simmons 2002

43. College Basketball Listener Indices Source: Simmons 2002

44. College Football: Exceptional Listeners and Viewers! Source: Simmons 2002

45. Non-Traditional Sports Revenue Finding the Synergy

46. Team/Cause Relationships

47. New Business Opportunities

48. Other Thought-Starters “Turn Up the Heat” (Lennox Furnaces and Edmonton Oilers) Ticket giveaway Registration with free home heating estimate from participating dealer 50/50 co-op support from Lennox

49. Other Thought-Starters “Lenoir City High School Stadium Cushion” 29 ads in two sizes Ad revenue to station Booster club sells cushions at games to generate revenue

50. Other Thought-Starters “Meet the Broncos” In-store registration for meeting opportunity at charity basketball game Improved product placement at local food stores Sponsors: cookies, frozen pizza, packaged pastries, soft drink

51. Other Thought-Starters “Check Your Balls & Strikes” (ESPN 1250-AM, Pittsburgh) Sponsors enter bowling teams Signage, sampling, on-air National Testicular Care Awareness Week

52. Other RAB Resources Promotional Calendar Promotion Ideas Copy Ideas MP3 Commercial Files Format Files

53. RAB Services Delivery Member Service Hotline (800)-232-3131 8 AM to 7 PM Eastern time, M-F Online at www.RAB.comwww.RAB.com 24/7/365 access

54. Making More $$$ with RAB Resources for Clear Channel Sports!