1. Presentation @ CEPS winter school Magnus Balslev Jensen, Consultant, The Danish Think Tank DEA mbj@dea.nu @MagnusBalslev

2. Society’s investments Creating Value - and competitiveness Who is DEA? Education Research Innovation

3. Circular Makers Sharing Co-creation Collaborative

4. Four strong trends are driving businesses towards collaboration Greater connectivity Increasing complexity The empowerment and involvement of users An increasing focus on services

8. AN ECOLOGY OF FACTORIES THRIVING ON EACH OTHER’S WASTE

9. CLOTHING THAT GROWS WITH YOUR CHILD

10. MAKING LEGO’S GREATEST FANS CREATE THE SETS THEY LIKE

11. Hotel Alexandra Proof of concept

12. Hotel Alexandra Proof of concept Challenges Blurring the customer/business relationship Regulation Taxation Insurance and liability Technical Opportunities New markets More efficient use of ressources/staff Branding A national strategy for the sharing economy

13. Thank you