1. The most important part of the marketing mix is the ____________ itself. The product must meet an identified customer n______. Businesses have to decide what ________ or range of products they are going to sell. They also have to decide what q__________ of product they wish to make and sell, what n______ to give it and how it is going to be p___________. Product

2. The Product Mix

3. Branding A brand is a product with a unique, consistent and easily r___________ character. For example, we all recognise the Coca-Cola brand, not only by its logo, but also by the s_______ of its bottles, the colour of its cans and the t______ of the product. What do you think being consistent means? How is Coca-Cola consistent? Steady quality and performance Constant design, advertising and packaging.

4. Research task 1.Go on to the internet 2.Go to Unilevers’ website (www.Unilever.com) 3.Name all the brands that Unilevers produces. 4.Type them into a new word document with the title ‘Unilever brands’. 5.You have 10 minutes to complete this task the person with the most brand names wins!!!

5. Own brands Today many brands are faced with strong competition from OWN BRANDS. Name some own brands Tescos ’ Finest Range Tesco Cornflakes Tesco Value Crisps