2. Product Design Usefulness Technology Convenience Value Quality PackagingBranding Accessories Warranty

3. What is a Product? A product is “anything that is capable of satisfying customer needs or wants” Includes both GOODS and SERVICES

4. Launching a New Product Marketing research Product development & testing Distribute product to shops Promotional launch

5. Product Range A collection of similar products offered by the same business Helps spread risk – a decline in one product may be offset by sales of other products

6. Product Range

7. Unilever Product Range

8. Product Differentiation How the business makes each product unique Also known as a Unique Selling Point – USP What’s the difference? iPod ZEN

9. Why is packaging so important? Write 3-5 reasons why you think packaging is important To differentiate a product from other products It attracts us to the product The images on the package influence our perception of quality To protect your product To provide information about your product

10. BRANDING COLOUR QUICK – HOW MANY BRANDS CAN YOU NAME THAT USE RED IN THEIR BRAND?

16. WOULD YOU BUY IT?

19. http://www.youtube.com/watc h?v=XDohoPavchc